Questionnaire: Buying Behavior

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What all important in a footwear!

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We, the students of ICFAI Business School Hyderabad, are conducting a customer survey to know the buying behavior for footwear and to determine the important aspects which make a consumer to buy one. -------------------------------------------------

This research is purely for academic purpose and all the information provided by the respondents will be kept strictly confidential.

Q) Rate the following features on a scale of 1 to 5 in terms of importance you give to each feature while purchasing foot wears: 1 – Most Important2 – Important3 – Moderate
4 - Least Important5 - Not Important

S. No.| Features| 1| 2| 3| 4| 5|
1| Style| √| | | | |
2| Light Weight| | | | √| |
3| Durability| √| | | | |
4| Variability in Color| | | | √| |
5| Comfort| √| | | | |
6| Design| √| | | | |
7| Material| | | | | √|

Q) Rate the following statements in terms of your agreement with the statement: 1 - Strongly Disagree5- Strongly Agree

S. No.| Statements| Rating|
9| I give importance to brand name while buying footwear| 1| 10| People’s perception is important| 2|
11| Price is most important factor while buying footwear| 1| 12| I regularly shop for footwear| 4|
13| I prefer the latest footwear in fashion| 2|

Q) Rate the following sources based on their influence on you while purchasing foot wear 1- Least Influential 7 - Most Influential
(14) Family
1| 2| √3| 4| 5|
(15) Friends

1| √2| 3| 4| 5|
(16) Peer Groups

√1| 2| 3| 4| 5|
(17) Advertisements

1| √2| 3| 4| 5|...
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