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  • Topic: Milk, Dairy product, Butter
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  • Published : May 24, 2013
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(Retailer Survey)

Name of the shop: __________________________________________________ Retailer Name: ____________________________________________________ Address: __________________________________________________________

1) Do you stock Amul Ice-cream?
a) Yes
b) No

2) If yes, what varieties of Amul Ice-cream do you preferred to store? a) Sticks
b) Cones
c) Cups
d) Couple Packs
e) Family Packs
f) All of them.

3) If No, Why?
a. Absence of packaging date
b. Low margin
c. No replacement for leakage
d. Low distribution

4) Which is the most preferable brand of Ice-cream that you stock? Amul
Mother Dairy
Aditya Ice-Cream

5) From where do you get Amul Ice-cream?
a) Distributors
b) Other suppliers

6) Are you satisfied with Amul distributor?
a) Yes
b) No

7) Do you know which Sales promotional activities does the company undertake for Amul Ice-cream? a) Price off d) free samples b) Credit facility e) Coupons c) Advertisement f) P-O-P Displays

8) Are you interested in distribution of Amul Ice-cream?
a) Yes
b) No

9) Are you aware of Amul Parlor (APO) and its benefits?
a) Yes
b) No

10) Are you interested in opening an Amul Parlor (APO)
a) Yes
b) No

11) What is consumer’s expectation from Amul Ice-cream?
a) Good quality
b) Packaging
c) Availability

12) Give your ratings to following attributes of Amul milk.

Very good Good Average Bad Very bad

a) Quality
b) Brand image
c) Availability
d) Packaging
e) Margin
f) Replacement

(Customer survey)

Name of the shop: __________________________________________________ Retailer Name: ____________________________________________________ Address:...
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