Question Banks for Ty Bms Semester 5

Only available on StudyMode
  • Download(s) : 1163
  • Published : October 7, 2011
Open Document
Text Preview
Question Banks
Hello Friends,
Question Bank - Service sector Management
10 mks-
1) 7 Ps of Banking, Insurance, Tourism, Hospital and Transport. 2) Service Sector – Introduction/ Definition, Factors for growth, Characteristics, Classification 3) Service marketing Triangle
4) Service Quality Dimensions / TQM in services
5) Distinguish b/w goods and services
6) Use and importance of technology in services
Short notes-
1) Branding in services
2) Service Recovery
3) Service Guarantee
4) Benchmarking
5) Service Gaps Model
6) Flowcharting
7) Flower of services
1) Product service continuum
2) Moment of Truth
3) Service Blueprint
4) Service Mapping
5) CIT (critical incident technique)
6) Service leadership, vision, mission, innovation
7) Customers involvement in services
10 marks:-
-Advertising agency – definition, types and functions
-5 M s of Advertising
-Advertising Budget- Factors and Methods
-Define consumer behaviour. Explain the factors affecting Consumer behaviour. Explain any two models of consumer decision making process. -Media planning – definition, process, different types
-Sales promotion – tools
- Methods of testing advertising effectiveness
Short Notes-
Factors affecting consumer behaviour, DAGMAR Model, AIDA Model, Media scheduling, media buying, motivation theories, age and family life cycle (FLC), branding strategies, PR advertising, E-commerce, marketing communication process (aaker and myers model), USP, Internet as a tool of advertising Concepts-

Reach , Frequency , BDI,GRPs, TRP,Brand Image, Brand Personality, Brand equity and Brand Fatigue, 10 marks:-
1) Business Ethics – Definition, features, different theories (technological and deontological ethical theory) 2) Explain the concept of 7 code of conduct and state the measures to improve ethical conduct of business? (v.imp) 3) CSR – Definition, different waysand obstacles, initiatives, advantages, limitations, arguments against CSR 4) CSR – responsibility of businessof different stakeholders, CSR at workplace with reference safety and security measures 5) Ethical problems in global marketing, ethical issues in advertising, ethical principles in environment 6) Corporate Governance – Definition, objectives, Features 7) Mention the disclosure requirement as per companies Act1956 and clause? Short Notes -

1) Concept of Dharma
2) Agency theory of corporate governance
1) Definition and meaning, scope, functions, objectives, areas covered, activities, importance in recent years of HRM. 2) Challenges, evolution/trends ofHRM
3) Traits/characteristics of the workforce
4) Personnel policy manual and personnel philosophy
5) Distinguish between HRM and PM
6) Define HRP. Importance, factorsaffecting, process and barriers toHRP 7) Forecasting techniques
8 ) Concept on Managerial Succession Planning
9) Requirements/ requisites for successful HRP
10) Participative Management - Importance, scope and ways
11) Define Job Analysis and process of Job Analysis.
12) Concept of Job Description and Purpose of Job Analysis
13) Methods of collecting Job data
14) Concept of Job design, ergonomics and placement
15) Define Job Evaluation and process, methods of Job evaluation. 16) Recruitment – definition, importance, purpose and factors 17) Orientation – Definition, purpose, programme
18) Importance of Industrial Relations and Trade Unions
19) Performance Appraisal – Objectives and Methods
20) Factors influencing employee remuneration
Topics – Marks
(1) Working Capital -15 / 10
(2) Capital Budgeting - 15 / 10
(3) Cash Management -10
(4) Business Restructuring -10
(5) Receivable Management -5
(6) Cost of capital- 5
(7) Capital Structure- 5
(8) Leverages- 5
Theory Questions-
1) Explain the objectives of financial Management
2) Long term and short term sources of finance
3) Functions...
tracking img