CAF AFRICA CUP OF NATIONS FOOTBALL TOURNAMENT
Celebrating African talents, feel it! It is here.
To uplift African football talents through sport-
To create a harmonised environment for national and international healing, political integration and unity through football To provide an evaluative platform for the developments of sports tourism and event management around the globe To be leaders in event management as well setting benchmarks for future football tournaments to hosting societies.
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place(distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.(www.wikipedia.com ). In this event our stake holders consists of the following Confederation of African Football (CAF), Federation of International Football Associations (FIFA ) world football governing body, Confederation of Southern African Football Association ( COSAFA ) and related government ministries such as Education sports and culture, Tourism and hospitality. Chief executive officers-Zimbabwe Tourism Authority ( ZTA ), Air Zimbabwe, Hospitality Association of Zimbabwe ( HAZ ), Sports and Recreation Commission ( SRC ), Zimbabwe football Association of Zimbabwe ( ZIFA ) Regional tourism organisations representatives , Retired soccer legends as well as football fanatics. An organising committee will be set up for verbal inquiries as well as the overall organization of the event
APPROACH TO THE EVENT
Spectacular African exhibitions and a musical concert featuring various African artists will precede the tournament. Spectator anxiety is instilled through curtain raisers matches played with respected soccer legends across the globe and junior football squads. This event is a sixteen (16) team football tournament played over 3 weeks. The event will involve group stage matches, quarter-final, semi-final matches and the grand final on the last day of the tournament. Key note addresses will be delivered by the CAF President, who will also declare the event official. LOCATION AND VENUE
The event will be hosted in Zimbabwe –One of the African countries participating in the tournament. The tournament will be played in three cities which are Harare, Bulawayo and Masvingo. Four international standardised stadia will be used. These stadia are the National Sports Stadium and Rufaro Stadium in Harare,...