To evaluate the existing facilities at the Griffith University Hotel, a professional in the area of event and facilities management was hired. The purpose of this research is to determine which of the 17 physical facilities at the hotel are most important in assisting business or tourists attain their goals and how well the facilities were meeting their needs. To complete this research, the first step is to evaluate the Importance/Performance of these facilities, and then a questionnaire was developed to rate how important hotel facilities were to them and the performance of the facilities. Afterwards, the data was collected and analyzed to find out the outcomes. The importance-performance analysis shows the evaluation of the leisure facilities in the hotel; this research helped the hotel to determine the value of the facilities and find out how to improve in the future. The research questions are listed below:
Evaluate table of Importance/Performance means and standard deviations, what are the five most and least important facilities as well as the best and worst performance facilities?
Analyze scatter plot with quadrants marked, what facilities are performing well, being over-resourced, in need attention and in no real need of attention areas?
Are there are any significant differences between traveler types on the facilities by reporting t-test and p-values?
To complete this research, Importance/Performance Analysis is used. Simha R, Parag and Nancy M indicated that importance-performance analysis, first introduced by Martilla and James (1977), is a simple, graphical technique widely used to evaluate strategy and make resource allocation recommendations for improvement. IPA is a popular tool for evaluating strategy and for directing executive action for improvement (2009). By IPA, the strengths and weakness can be easily identified. (Jiunn-I, 2007). The data was then inputted into Excel to classified and calculated,...
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