Quantitative Research

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Qualitative Research – collects subjactive data such as information about people’s emotions, feelings and values. The researcher usually interacts directly with the respondents (i.e face-to-face) or by actuallt joining in their everyday activities

There are 4 forms of qualitative research:
1)Unstructured interviews
2)Participant observation
3)Case studies
4)Documents

Unstructured Interview
Face-to-face interaction process in which the researcher tries to get as much useful information as possible from a respondent or a number of respondents It can take the form of a one-session interview or a number of session The respondents’ trust must be gained and factors such as social class, sex or ethnicity can influence the level of trust gauned

Advantages
1)The validity of the data is enhanced by the following:
Researcher can detect lies or inconsistencies by observing facial reactions and body language Misunderstanding can be clarified
The researcher can understand the world from the point of view of the interviewee Researcher can gain information that he never thought about asking

2)It is a more practical research technique for explaining specific issues, e.g. rape 3)Due to the small sample, it can be useful for challenging or refuting already existing ideas

Disadvantages
1)Validity is reduced by the following:
Observer effect
Deliberate lies on the part of the interviewee

2)Time consuming
3)Large quantities of information can pose problems for analysis 4)Some interviewees can have limited knowledge of a particular topic 5)Not cost effective

Participant Observation
Is regarded as a scientific tool because the researcher studies people in their natural environment by joining their daily activities The researcher must remain as objective – non-judgemental and not overly involved – as possible Researcher can be overt – letting the group members know that they are being studied - or covert – choose...
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