Quantitative and Qualitative Approach of Business Administration

“An Assessment of the Utility Value of Quantitative and Qualitative Approach to Research in the Domain of Business Administration”

Contents

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Letter of transmittal

4th March, 2013
Dr. ..........
Professor,
School of Business
Independent University, Bangladesh

Subject: Submission of the report on “An assessment of the utility value of quantitative and qualitative approaches to research in the domain of business administration”

Dear Sir,

I am glad to submit my report titled “An assessment of the utility value of quantitative and qualitative approaches to research in the domain of business administration” for the requirement EMBA of the Management accounting course by our honorable Module teacher.

However, this report is the result of my hard work and knowledge that I gathered from doing your class. I also have taken help from different journals, articles and websites available in the internet about the titled topic. I tried my best to make this report totally errorless but if any mistake happens I would be grateful if you kindly consider this as a lack of experience.

Finally, I am really grateful for your propound lecture and instructions that you gave in your class lecture. Those instructions helped me a lot in preparing this report.
It will be my pleasure if you kindly give your wise judgment to my efforts.
Sincerely yours,
...........

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Executive summary
Business administration is operating its business in severe competition where knowing of customers needs and wants is very important to create competitive advantages. Qualitative and quantitative research approaches are two important ways to collect the information about the customers. Not only business administration but also other sectors like sociology, psychology, anthropology, nursing, engineering, etc are using these two methods of collecting data related to the underlying problem. These

References: Creswell. J.W. (2003), “A framework for design: qualitative, quantitative and mixed methods”, Sage Publications, Thousand Oaks, CA. Creswell, J.W. (2007), “Qualitative inquiry& research – choosing among five traditions”, Sage Publications, Thousand Oaks, CA Bryman A. and Bell E.,m (2007), “Business Research Methods”, 2nd Edn, New York : Oxford University Press Cameron, S and Price, D (2009), ‘Business Research Methods: a practical approach’, Chartered Institute of Personnel and Development, London Denzin, N.K. and Lincoln, Y.S. (2000), “The discipline and practice of qualitative research”, Handbook of Qualitative research, 2nd Edition, London: Sage Ghauri, P., Grnhaug, K. and Kristianslund, I., (1995), “Research Methods in Business Studies: A Practical Guide”, Prentice Hall, Hemel Hempstead Thomas, R.M. (2003), “Blending Quantitative and Qualitative Research Methods in Thesis and Dissertations”, Corwin Press, Inc, a Sage Publications Company Skogland, I., and Siguaw, J. A. (2004), “Are you satisfied customers loyal?” Cornell Hotel and Restaurant Administration, Vol. 45, No. (3), pp. 221-234.