Quality of Work Life

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LIST OF CONTENTS

S.NO| CONTENTS| PG.NO|
1| INTRODUCTION| 4|
| 1.1 Introduction to thetopic| 5|
| 1.2Fast food industry in India| 5|
| 1.3Primary objective| 6|
| 1.4Objectives of the study| 6|
| 1.5 Major players in fast food are| 6|
| 1.7 Scope| 7|
| 1.8 Limitations| 7|
2| REVIEW OF LITERATURE| 8|
3| RESEARCH METHODOLOGY| |
| 3.1 Type of research| 12|
| 3.2 Sample design| 12|
| 3.3 Methods of data collection| 12|
| 3.4 Statistical tools used| 13|
4| DATA ANALYSIS AND INTERPRETATION| |
| 4.1Data & Percentage Analysis| 13|
| 4.2 Chi-square test| 14|
5| FINDINGS AND SUGGESTIONS| |
| 5.1 Finding| 38|
| 5.2 Suggestions And Recommendations| 40|
| 5.3 Conclusion| 41|
6| REFERENCE| 42|
7| BIBLIOGRAPHY| 44|
8| APPENDICES| 46|

LIST OF TABLES

S.NO| TABLE| PAGE NO|
4.1.1| Gender Of Respondents| 17|
4.1.2| Age Group Of Respondents| 18|
4.1.3| Annual Income Of Respondents| 19|
4.1.4| Occupation Of Respondents| 19|
4.1.5| Education Of Respondents| 20|
4.1.6| Marital Status Of Respondents| 20|
4.2.1| Exclusive Menu Of Respondents| 21|
4.2.2| Broad Verities Of Respondents| 22|
4.2.3| Door Delivery Of Respondents| 23|
4.2.4| Out Door Catering Of Respondents| 24|
4.2.5| Waiters Are Well Groomed Of Respondents| 25|
4.2.6| Waiters Are Well Trained Of Respondents| 26|
4.3.1| Printed T-Shirts For Promotion Of Respondents| 27| 4.3.2| Free Kid’s Meal Providing Of Respondents| 28|
4.3.3| Loyalty Card Program Of Respondents| 29|
4.3.4| Fast Food Chains Spend A Great Deal Of Children’s Attention Respondents| 30| 4.3.5| Fast Food Chain Is Creation Of Mascot| 31|
4.4.1| Personal Details With The Influence Of Quality Of Service Providing The Fast Food| 32| 4.4.2| Personal Details With The Influence Of Promotional Strategy In The Fast Food| 33| 4.4.3| Personal Details With The Influence Of Quality Of Service Providing The Fast Food| 34| 4.4.4| Personal Details With The Influence Of Promotional Strategy In The Fast Food| 35| 4.4.5| Personal Details With The Influence Of Quality Of Service Providing Fast Food| 36| 4.4.6| Personal Details With The Influence Of Promotional Strategy In The Fast Food| 37|

Chapter 1
1.1 Introduction:
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951. Outlets may be stands or kiosks, which may provide no shelter or seating(or) fast food-restaurants (also known as quick service restaurants).  Franchise operations which are part of restaurant chains have standardized foodstuffs shipped to each restaurant from central locations. The term 'fast-food' relates to food that can be prepared very quickly. Most of this popular type of food is availed in packaged forms called 'takeaways'. The fast food industry has its roots in the food-for-sale stands, that were part and parcel of ancient Roman and East Asian societies. The dual forces of globalization and modernization are causing rapid worldwide changes in food supplies, food consumption behavior and population health. One of the major changes overthe last 50 years has been the development and marketing of Western-style fast foods. The US was the first country to experience the health consequences of fast food and now has the highest obesity rates in the industrialized world, affecting over half the adult population and a quarter of all children. Although the causes of this epidemic are complicated, the two lifestyle factors that changed most clearly in this period are...
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