Nissan was the sixth largest automaker in the world behind General Motors, Volkswagen Group, Toyota, Hyundai Motor Group, and Ford in 2011. It formerly marketed vehicles under the "Datsun" brand name. As of 2011, the company's global headquarters is located in Nishi-ku, Yokohama. In 1999, Nissan entered a two way alliance with Renault S.A. of France, which owns 43.4% of Nissan while Nissan holds 15% of Renault shares, as of 2008. Along with its normal range of models, Nissan also produces a range of luxury models branded as Infiniti.
Jidosha-Seizo Kabushiki-Kaisha had been established in December 1933. The company's new name, adopted in June 1934, was an abbreviation for Nippon Sangyo, a "zaibatsu" (or holding company) belonging to Tobata's founder, Yoshisuke Aikawa. Nissan produced its first Datsun (a descendant of the Dat Car, a small, boxy passenger vehicle designed by Japanese automotive pioneer Masujiro Hashimoto that was first produced in 1914) at its Yokohama plant in April 1935. The company began exporting cars to Australia that same year. Beginning in 1938 and lasting throughout World War II, Nissan converted entirely from producing small passenger cars to producing trucks and military vehicles. Allied occupation forces seized much of Nissan's production operations in 1945 and didn't return full control to Nissan until a decade later.
In 1960, Nissan became the first Japanese automaker to win the Deming Prize for engineering excellence. New Datsun models like the Bluebird (1959), the Cedric (1960) and the Sunny (1966) helped spur Nissan sales in Japan and abroad, and the company experienced phenomenal growth over the course of the 1960s.
Nissan has a broad variety of teams focused on building strategies for almost every aspect of Operations Management study, this research shows once more the outstanding performance of this company on every aspect of its management.
Product and Services
1. Automotive Components Business.
Supplies domestic Nissan plants and affiliated component makers with parts and materials from overseas and also exports components to Nissan's overseas facilities. From product development to final delivery, the business' diverse management capabilities enable it to provide invaluable support to the range of clients it proudly serves.
The more the global sourcing of automotive components progresses, the more important the logistics efficiency becomes.
Nissan’s branches and affiliated companies spread worldwide have warehouses which store inventory of auto parts in order to drastically shorten the lead-time of logistics, as if the foreign parts were purchased domestically, and they have solutions that will fit customer' various needs including emergency orders by utilizing their production control system and know-how as to how to supply the vehicle production lines with the minimum inventory.
2. Machinery Business.
Nissan’s machinery business is focused on improving domestic, export, import and intermediary trade to meet customer needs and increasing global demand, while continuing to strengthen the relationship with customers and partners.
This involves a wide range of categories, such as various kinds of machinery facility, tooling die, plant exportation, MRO (maintenance, repair & operations) parts, jig fixtures, pallets, cutting tools and various consumer goods for automotive distributors.
The services offered by Nissan provide a high level of support, including planning support for all kinds of production, optimum purchase in the most suitable country, export & import, delivery & installation, full-turn key services up to the commencement of production and supply spare parts, etc.
3. Chemicals Business.
This business handles a diverse range of products including organic and inorganic chemicals, petrochemicals, high...