Qualities of a Successful International Manager in China
Yen-Ting Wu (Kris) Student number: 08838032 Email: kris_tim@hotmail.com
MSc Management
MNM45
QUALITIES OF A SUCCESSFUL INTERNATIONAL MANAGER IN CHINA |
Due: 20/Apr/2010 Tutor: Vicky Richards Number of page: 17 Word count: 3642
Content IntroductionP.3
The challenges facing international managers in China
What is cross-cultureP.4
The important emerging market – ChinaP.5 The cultural differences between China and Western (USA)P.6
The Ways to be successful international manager in China
Level 1: Professional QualitiesP.9
Level 2: Personal Global Qualities P.11 LEVEL 3: CHINA-SPECIFIC QUALITIESP.12
Case study: Unilever Overview of Unilever and ManagementP.14
Unilever in ChinaP.14
ConclusionP.16
References & BibliographiesP.17
Introduction
Nowadays, issues linked to a cross-cultural context are mainly raised because of the internationalization and globalization of the economy. With the rapid change of the world economy and the globalization trend, business men face culturally diverse situations. The cross-culture challenges facing managers today are ever changing and more dynamic and thus required vary opportunity to tackle this issue. Although there are many cultures collide in a diverse workplace, many culture norms influence a manager’s behavior and subsequent reactions (Lee. G. & Rowe A., 2001).
Therefore, cross-national business is facing great challenges in cultural differences. China is an appealing market for foreign investors in the past 20 years. The problem of cross-cultural management arises because of the cooperation between China and Western continues to increase at an unprecedented rate; as a result, all multinational enterprises have noticed the importance of international management. To be effectively operating under the multi-cultural environment, it is essential to
MSc Management
MNM45
QUALITIES OF A SUCCESSFUL INTERNATIONAL MANAGER IN CHINA |
Due: 20/Apr/2010 Tutor: Vicky Richards Number of page: 17 Word count: 3642
Content IntroductionP.3
The challenges facing international managers in China
What is cross-cultureP.4
The important emerging market – ChinaP.5 The cultural differences between China and Western (USA)P.6
The Ways to be successful international manager in China
Level 1: Professional QualitiesP.9
Level 2: Personal Global Qualities P.11 LEVEL 3: CHINA-SPECIFIC QUALITIESP.12
Case study: Unilever Overview of Unilever and ManagementP.14
Unilever in ChinaP.14
ConclusionP.16
References & BibliographiesP.17
Introduction
Nowadays, issues linked to a cross-cultural context are mainly raised because of the internationalization and globalization of the economy. With the rapid change of the world economy and the globalization trend, business men face culturally diverse situations. The cross-culture challenges facing managers today are ever changing and more dynamic and thus required vary opportunity to tackle this issue. Although there are many cultures collide in a diverse workplace, many culture norms influence a manager’s behavior and subsequent reactions (Lee. G. & Rowe A., 2001).
Therefore, cross-national business is facing great challenges in cultural differences. China is an appealing market for foreign investors in the past 20 years. The problem of cross-cultural management arises because of the cooperation between China and Western continues to increase at an unprecedented rate; as a result, all multinational enterprises have noticed the importance of international management. To be effectively operating under the multi-cultural environment, it is essential to
References: Chen, G.M. (1997) ‘Seniority and Superiority: A Case Analysis of Chinese Decision Making.’ [Online <http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/15/0d/28.pdf> [Accessed 17 March 2010] Fan, P < http://www.unilever.com/aboutus/?WT.GNAV=About_us> [Accessed 5 March 2010] UnileverChina (2010), ‘Unilever in China’