Qingdao Beer

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  • Topic: Brewing, Beer, Qingdao
  • Pages : 11 (3272 words )
  • Download(s) : 67
  • Published : March 24, 2011
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1. Introduction……………………………………………………………..3 2. Manufacture Strategy…………………………………………………..5 3. Processes of manufacture………………………………………………6 4. Quality Management……………………………………………………16 5. Risk Management……………………………………………………….18 6. Conclusion……………………………………………………………….19 7. Reference………………………………………………………………...20 8. Attachments

Introduction

For this report, we are focus on the process of manufacture beer. In order to make everything clearly, Tsingtao Beer was be chosen as the example. In the following report, it will divide it into several parts. The first one is brief introduction of Tsingtao Beer, in this part we want to let audiences know what is this company doing, meanwhile the main products and processes they have. In the body, we will introduce the strategy of this company. Then the most important part is the process of manufacture beer. In this report, we will expound the whole process, such as how to get raw materials, how to inventory, and manufacture. In addition, risk management and quality management will be included. For the purpose of make the process more clearly to be understood, we will use a flow chart and two value stream mappings (VSM) to compare.

Introduction of Tsingtao Beer
Tsingtao Brewery Co., Ltd. (hereinafter referred to as “Tsingtao Brewery”), one of the oldest beer makers in China, was founded in 1903 by German and British merchants under the name Nordic Brewery Co., Ltd. Tsingtao Branch. Today, Tsingtao Brewery is China’s largest brewery and is an Official Sponsor of the Beijing 2008 Olympic Games. By the late 1990s, with more than 50 breweries in 18 provinces, municipalities and autonomous regions, Tsingtao Brewery further strengthened its market leadership and domestic expansion plan through numerous strategic mergers, purchasing insolvent companies, reorganization, and joint-venture partnerships. “In 2007, Tsingtao Brewery achieved a total sales volume of 5.05 million kiloliters globally, with the market share of Tsingtao Beer in China reaching 13%. Tsingtao Beer is exported to 62 countries and regions, including the USA, Japan, Germany, France, UK, Italy, Canada, Brazil and Mexico. The Barth Report, the authoritative report of the global beer industry, ranked Tsingtao Brewery as the 8th-largest brewery in the world based on total yield in 2006 and 2007.” (www.tsingtaobeer.com)

Manufacture Strategies
Now let's focus on the manufacture strategies that Tsing tao is taking • JIT
Like other beer manufactures, Tsing Tao is also adopting JIT manufacture strategy, which mainly focus on using less raw material, getting the exact output in a specific time which all make sure that the products will arrive in customer at the right amount and at right time. Tsing Tao beer is just using the pull chain to finish the period production manufacturing, first demand from the customer may rise the awareness of importing more beer of the retailer, and then retailer request from the wholesaler, who will send the message to Tsing Tao beer. This manufacture strategy mainly focusing on erasing waste, not just the product, but also the transportation work, inventory, re-manufacturing. • Low carbon technology manufacture

Except JIT, Low carbon technology manufacture is another important strategy that Tsing Tao has, Carbon Tariff becomes reality after Copenhagen summit meeting, thus Low carbon revolution became popular in Europe and America. As a famous brand beer in China, which is facing the whole word with a great export performance, Tsing Tao necessarily follow behind the world level to challenge with the international market. During manufacturing, Tsing Tao adopts self supply and exhaust manufacture method, which largely reducing the exhaust of carbon dioxide, and also reducing the cost. The most important is that this receives the praise of the customer.

Processes of manufacture:
We will divide this section into three parts: raw materials purchasing, production processing and delivering....
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