Obviously, the tourism industry plays an important role in the world, no matter environmentally or on the economy. It is believed that the tourism planning within the industry is extremely significant. In Hong Kong, tourism has been a very important aspect in their economy. For this paper, one of Hong Kong's main tourist attractions, the Ocean Park will be examined with regards to its core competencies and competitive advantage.
Since its opening in January 1977 as a non-profit organization, the home-grown Ocean Park has developed itself into an attraction connecting people with the nature by attracting more than 76 million tourists by the end of last year. Ocean Park has also been named one of the "10 Most Popular Amusement Parks in the World" by Forbes.com (Xinhua News Agency, 2006). The company sees this recognition as a source of pride for their staff and the people of Hong Kong. The park will continue to offer new and exciting attractions as well as events and programs to bring people closer to nature. It was also chosen by Hong Kong citizens as the most favorite scenic spot in Hong Kong last year.
Owned by a nonprofit organization, Ocean Park hasn't always been so popular. Just before 2000 it was an aging, poorly maintained attraction, and business was so poor that it was on the verge of being closed down. A facelift complete with new management and upgraded food outlets injected new life into the park a few years ago. Ocean Park now has a new jellyfish house and five annual events - including a Halloween bash that proved a huge success - on top of its popular pandas, giant aquarium, and cable car ride (Associated Press, 2006). Additionally, Ocean Park has the ability to finance its chosen strategy which requires the park a significant investment in new attractions, services, and products; distribution channels; production capacity; and working capital.
Disney land, being its biggest competition, it cannot be helped to... [continues]
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