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Qantas Swot

By | July 2010
Page 1 of 3
SWOT Analysis
Strength

Improving Margins: As economic showing a significant progress, Qantas margins are also improving. •
Diversified Business :
Qantas range of subsidiary business operates in different sector but all of them supporting airlines industry’s activity, such as catering, baggage handling and engineer. This also helped them to control supplier and aircraft maintenance cost. •

Oneworld Alliance
Oneworld Alliance is a management company founded by Qantas, American Airlines, British Airways, Canadian Airlines and Cathay Pacific. Purpose of this centralized management company is to helping each other with non‐core business activity such as marketing, engineering/maintenance, and online ticketing to reduce cost thus give the company allowance to cut ticket price. Members of the alliance are also possible to transfer passenger for connecting flight. •

Efficient Use of Resources
Qantas have a home ground advantage as Australia national airlines. Its subsidiary company also provide great resources for Qantas core business. Weakness

Reliability Concerns: Qantas has been involved to some incident with some of their aircrafts in 2008/09. Although nothing ended in major accident, its affected company’s safety image. • Wild‐Cat Strikes: A wildcat strike action, often referred to as a wildcat strike, is a strike action taken by workers without the authorization of their trade union officials. Qantas been hit with worst strike in the company history in 2009, caused a major delay that also affected other flights. Opportunities


Open Skies Policy:
Open skies polity open up an opportunity for aviation industry as a result of liberalisation of international aviation industry rules and minimum government intervention. Benefit that created by open skies provisions are:

Free market competition

Pricing determined by market forces

Fair and equal opportunity to complete

Cooperative marketing arrangements

Provisions for dispute settlement...

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