Qantas Marketing Plan

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Qantas Marketing Plan

By | October 2011
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f) SWOT Analysis
The Qantas Airways Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Strengths
• Along with its subsidiaries served destinies, a number of international flights include almost all the continents like Africa, Oceania, Asia, Europe and the Americas. • Being the most oldest in age, Qantas airways is far ahead in experience, operational accountability, technology and services. • For all classes including economy class, a luxurious entertainment system is provided along with in flight internet facility and with every seat having a LCD screen (Tayeh, 2006). • Promising a comfortable journey, traveling by Qantas airlines is cost effective. • A complete cabin system is provided with First class, business class, premium economy class and economy class categorization. • A paramount commitment is assured through a proper customer charter including customer’s safety, in time departure and arrival, proper caretaking in case of any mishap and securing personal information of their customers (Smith, 2002). • An environment friendly approach through group environment policy considering all contemporary issue regarding environment for the attainment of green planet. • Airway team has always been working for providing every possible route that is extending day by day. • Shows their goodwill gestures at the time of emergency in their own region or for their own people settled abroad in the course of evacuation charter. • Qantas airways had been declared as World Skytrax Airline of the Year (for five consecutive years), Skytrax Best Airline Australia (2005, 2006, 2008), and Skytrax Best Regional Airline Australia from 2006 to 2008 for their services along with several wine design and entertainment awards. Weaknesses

• A conservative policy is implicated while flight that children traveling unaccompanied are not allowed to sit along with male travelers, which compels the men to feel sex discriminated as...

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