Project leader: Tanay Sharma
Team Member: Sahil Rana, Nitish Bhardwaj, Prabhat Kumar
Email – id: email@example.com, firstname.lastname@example.org
Priya Village Roadshow (PVR) is the largest cinema exhibition player in India, which introduced the concept of multiplexes in the country in 1997 and redefined the movie viewing experience of the Indian audience. In 2004, the company also diversified into movie distribution. With many firsts to its credit, PVR opened multiplexes in the National Capital Region (NCR) of India and other metros like Mumbai, Bangalore and Hyderabad in 2006. Apart from giving just the services of movies, PVR is indulged in providing many leisure services to its customers which is enhancing its customer database. They are adopting several marketing strategies in order to promote these strategies and make people to have a good experience rather than just watching the movie. We look at PVR Cinemas in particular and the multiplex film exhibition business in general to identify factors that are critical to the success of PVR Cinemas in this business. It is clear that marketing plays more than a token part in the running of a business and promoting leisure services. At first glance they appear very diverse but there are marketing strategies that link many facilities together in their approach. All these facilities tell that the customers are different in terms of pricing, with the customers being hit with a higher one off payment and the host receiving an incentive of cheaper payment in return for consumer loyalty. It is the marketing that is the difference and which sees that one organization is far ahead of the other. This brings into question the ‘needs’ of the community. Objectives and aim:
To understand the movie exhibition business of PVR and the factors that led to the inception of the multiplex concept and leisure services To determine the growth strategies of PVR in the multiplex business TO...