Pvr Mkt Stagy

A PROJECT REPORT ON
“PVR CINEMAS: MARKETING STRATEGY”

SUBMITTED BY: SATISH SINGH )

SESSION: 2007-2010

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ACKNOWLEDGEMENT

The present work is an effort to throw some light on “PVR Cinemas: Marketing Strategy” . The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people.

With deep sense of gratitude I acknowledge the encouragement and guidance received by …………..who helped and supported me during the course, for completion of my thesis.

SATISH SINGH

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CHAPTERS:

I.

Acknowledgement………………………………………………..2

II.

Entertainment Industry Overview……………………………...3 a. Film and Exhibition Industry Overview…………………….4 b. PEST Analysis……………………………………………….10

III.

PVR Cinemas: About the Company…………………………..19

IV.

SWOT Analysis…………………………………………………26

V.

Porter’s Five Forces Model ……………………………………27

VI.

Ansoff Matrix…………………………………………………..36

VII. STP Analysis……………………………………………………40

VIII. Marketing Mix: 7 P’s………………………………………….44

IX.

BCG Matrix……………………………………………………60

X.

Recommendations…………………………………………….61

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ENTERTAINMENT INDUSTRY
Over the last decade, India has registered the fastest growth among major democracies and is now the fourth largest economy in terms of ‘‘purchasing power parity’’. Over the years, spending power has been steadily increasing in India. On an average, 30-40 million people are joining the middle class every year. The consumption spending is rising due to increasing disposable incomes on account of sustained growth in income levels and reduction in personal income tax over the last decade. The Indian Entertainment Industry is expected to significantly benefit from this fast economic growth, as this cyclically sensitive industry grows faster when the economy is expanding. When incomes rise, proportionately more resources get spent on leisure and entertainment than on necessities.

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Indian Film and... [continues]

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