Purpose: Social Network Service and New Business Ideas

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Part 1: The importance of having a purpose
When describing the importance of having a purpose let us start with the definition: “Purpose is the object toward which one strives or for which something exists; an aim or a goal” (The Free Dictionary, 2012)

Before writing a text you should have a purpose and ask yourself the questions; why am I writing this text? What do I want the reader to understand and what effect do I want on him or her? What is my end goal? You should always have a purpose when you write even if it is just a small one. Also when it comes to creativity it is important, it is ok to brain storm ideas and let your imagination express freely, but without a purpose it could be meaningless on the paper. If you want to write to highlight something important like a human crisis, natural disaster or a terrorist attack that has affected you in a negative way, this could be a great purpose to your words. In that way you also want the reader to be affected in somehow and then maybe go into action. If you write a text about a natural disaster and want people to help the places and humans that suffers you have to write with this purpose in your mind through the whole text. As Robert Smedley said ”Don’t forget, some of the most powerful messages about injustices have come in the form of fiction (think Dickens, Gaskell), and sometimes great texts are created simply because of something profoundly unpleasant that has affected the author directly” (Robert Smedley, 2012) Except from writing we can also talk about purpose when it comes to companies. Definition of a business purpose: ‘A business purpose statement defines the vision and mission of a company in a brief but comprehensively informative way’ (High, 2012). The purpose should give the reader an overview of the context. By including the mission you make it clear what the business stands for and who they are right now and the vision shows a clear view of where your company wants to be in the future. The purpose should not be too detailed about the company’s infrastructure and history but a summary of the key points and goals. By writing a purpose statement for the company it will make it easier to keep organised and increasing progress, this because it makes a clear focused goal that is common for the whole business. The company can also use it to attract and inform potential investors. In the end we can summarised that doing things with a clear purpose is important even when it comes to writing, or present your company or ideas to investors. By doing this you can easier achieve the result that you want.

Part 2: An academic article “Work experience and the generation of new business ideas among entrepreneurs” Jonas Gabrielsson, Diamanto Politis, (2012) what makes this article interesting or not? Through the whole text they make it clear for the reader that their aim with this text is to analyse the correlation between work experience and new business ideas. In this article the actual purpose is stated in the beginning “This paper seeks to develop an integrated framework to examine how entrepreneurs’ work experience is associated with the generation of new business ideas. The framework combines human capital theory with theory and research on entrepreneurial learning” (Jonas Gabrielsson, Diamanto Politis, 2012) When reading through the article they make it reliable by including results of surveys that has been taken were they tested the hypotheses concerning how entrepreneurs can be expected to benefit from investments in human capital via work experience. By samples of 291 Swedish entrepreneurs that started a new independent firm between 1998 and 2002 (Jonas Gabrielsson, Diamanto Politis, 2012)

The article is based on primary data with statistical researches and tests, and refers to an educated audience to understand the contest. So if the readers are in the right target group the purpose of the text is really clear, trust worthy and understandable. What...
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