Pure It Marketing Strategy

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A
PROJECT REPORT ON

A Study on marketing mix & competitive analysis of “Pure it” (HUL)

Submitted By:
Smruti Ranjan Das
Roll No. 049
PGDM-RM 2009-11

UNDER THE GUIDANCE OF
Dr. R. Padmaja
(Assistant Prof. Marketing)

IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT (RETAIL & MARKETING)

INSTITUTE OF PUBLIC ENTERPRISE
OSMANIA UNIVERSITY CAMPUS
HYDERABAD – 500 007
DECLARATION

I, Smruti Ranjan Das, a student of PGDM-RM (2009-11) studying at IPE (Institute of Public Enterprise), Hyderabad, solemnly declare that the project work titled- ‘A Study on Effectiveness of Kiosk-based sales channel & competitive analysis of “Pure it” (HUL)’ was carried out by me at Hindustan Unilever Limited; Hyderabad, in partial fulfillment of the PGDM programme.This programme was undertaken as a part of academic curriculum according to the University rules and norms and by no commercial interest and motives.

Place: Date

Smruti Ranjan Das
PGDM-RM (049)
2009-11

ACKNOWLEDGEMENT

I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report.

I am thankful to Prof R. K. Mishra, Director of IPE and Prof Dr V. Srikanth, PGDM-RM Co-ordinater for giving us such a wonderful opportunity to work with corporate as a part of our project work and constantly motivating right from the beginning. I thank Assistant prof Dr K.Padmaja, Assistan Prof. Marketing for his continuous patience and support. I take this opportunity to express my deep sense of gratitude and appreciation to my project guide Mr. Soubhagya Biswal (Area sales Manager, Hindustan Unilever Ltd) for assistance, motivation, and being a continual source of encouragement for me. I would like to thank Mr. D. Mitra, Business Development Executive (BDE), Mr. Venkat Ravi, Territory Sales Officer (TSO), Mr. Ajay,Territory Sales Officer(TSO) ,HUL” Pure it” Hyderabad, for always helping me right from the beginning of the Project. I am thankful to my project guide Mr. G. Ramu, Zone sales officer for his timely guidance, cooperation and encouragement. I take opportunity to thanks all my friends and also thank all people who directly or indirectly concerned with this project. I also express my gratitude to my parents who give a constant support and love throughout my life and career. SMRUTI RANJAN DAS

CONTENTS

Chapters Page No.

Introduction……………………………………………………………………… (1- 3)

Market Research…………………………………………………………………. .(4 -5)

Objectives…………………………………………………………………………. (6)

Methodology………………………………………………………………………. (7)

Data Collection…………………………………………………………………….. (8)

Scope & Importance of study………………………………………………………. (9)

Direct Marketing………………………………………………………………......... (10)

Selling Strategy Adopted……………………………………………………………. (11)

Marketing Mix……………………………………………………………………….. (12)

Limitation of the study……………………………………………………………… (12)

Chapters Page No.

INDUSTRY PROFILE…………………………………………… (13-16)

COMPANY PROFILE……………………………………………. (17-24)

COMPETATIVE ANALYSIS…………………………………….. (25-32)

DATA PRESENTATION & ANALYSIS…………………………. (33-60)

CONCLUSION…………………………………………………....... (61)

RECOMMENDATIONS…………………………………………… (62)

BIBLIOGRAPHY………………………………………………….. (63)

APPENDICES...
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