Purchasing Behavior of Bakery

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CHAPTER 1

A. Introduction
Human beings are continuously engaged in some activity or other in order to satisfy their unlimited wants. Every day we come across the word 'business' or 'businessman' directly or indirectly. Business has become essential part of modern world. Business is an economic activity, which is related with continuous and regular production and distribution of goods and services for satisfying human wants.

All of us need food, clothing and shelter. We also have many other household requirements to be satisfied in our daily lives. We met these requirements from the shopkeeper. The shopkeeper gets from wholesaler. The wholesaler gets from manufacturers. The shopkeeper, the wholesaler, the manufacturer are doing business and therefore they are called as Businessman. Thus, the term business means continuous production and distribution of goods and services with the aim of earning profits under uncertain market conditions.

It’s a well-known fact that no business can exist without customers. It’s critical that you form a close working relationship with your client; customer service is of vital importance. What follows are a selection of tips that will make your clients feel valued, wanted and loved. That’s how important customer satisfaction in a certain business.

Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeat orders and to use a wide range of services offered by a business.

What is clear about customer satisfaction is that customers are most likely to appreciate the goods and services that they buy if they are made to feel special. This occurs when they feel that the goods and services that they buy have been specially produced for them or for people like them.

But this research will focus more on the level of satisfaction of consumers in laundry services. Business people, office employees, call center agents, ordinary laborer and other workers are mostly their customers. But due to the fact that Laundry Businesses already gained high demand from the costumers, the question is, do they “still” achieve the satisfaction that they wanted or deserve? Now, in this research you will be able to know and study the different levels of consumer satisfaction in Laundry Services.

B. CONCEPTUAL FRAMEWORK

INPUTS Consumers are categorized based on: * Age * Gender * Occupation * Monthly Income| | PROCESSMethods used for this research are: * Questionnaire Survey * Consumer Research| | OUTPUTS * Customer Satisfaction * Improved customer service|

C. STATEMENT OF THE PROBLEM
This marketing research entitled “Levels of Satisfaction of Consumers in Laundry Services in Imus” will specifically attempt to answer the following questions: 1. What is the profile of consumers who patronizes laundry services according to: a. Age

b. Gender
c. Occupation
d. Monthly Income
2. What are the factors considered by consumers in patronizing laundry shop business? 3. To what extent are the factors considered by consumers in patronizing laundry shop business? 4. Is there a significant difference in the factors considered in laundry services, when grouped according to age, gender, occupation and income?

D. Purpose of the Study

The purpose of this study is to analyze the level of customers' satisfaction of...
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