Puppy Love- Super Bowl Commerical

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Love. It’s Makes a Subaru.
Narratives and storytelling make sense to us because it tells us a story in a particular form by using values, ideologies, symbols, social and cultural patterns that we are familiar with. The true great storytellers have long embraced the fact that the most powerful stories happen in the mind of the audience, making each and every story unique and personal for the individual. Stories are important because they are inherent to the human experience (Hamm, 2013). Stories define who we are or tell where we come from. Stories are used to make understandings within the nature of our world. In advertisement the image of love between companionship is used to compare the love between the customers and their brand. Often many of Subaru advertisements used dogs and people to persuade their message that “Love. It’s makes a Subaru. Subaru launched an advertisement that titled Subaru “Best Friends”. This commercial was created by Carmichael Lynch follows a young man over the course of his life experiences meaningful trips and changes in his life along with his loyal canine companion with every mile of the way in his trusty Subaru. This campaign was used to launch Subaru XV Crosstrek 2013 campaign. Five years ago, when Carmichael Lynch launched work with that simple theme: "Love." In the years since, the ads have told touching stories across the four thematic pillars—longevity, safety, versatility and adventure (Nudd, 2013). Subaru marketing strategy is to engage their customer and distinguish themselves from other car brands. One method that Subaru use is a particular narrative of a family. Subaru “Man’s Best Friends” was one of those campaigns that were so well produced. The commercial was released on Sept. 24, 2012. The music that was used in the background is called “The Letting Go” by Mount Moriah. It tells that Subaru owners are a loyal breed and so are their cars. Subaru of America’s researchers discovered that Subaru owners were extremely...
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