Puma Marketink Mix

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  • Topic: Serena Williams, Martina Hingis, Women's Tennis Association
  • Pages : 2 (548 words )
  • Download(s) : 97
  • Published : February 22, 2013
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Introduction:

The establishment of puma took place in 1948 by Rudolf Dassler and it became a published company in 1986. Puma’s head-quarters are in Germany. They distribute their products in more than 120 countries, employs more than 9000 people and generates revenue of 2.5 million dollars. The present CEO and Chairman of PUMA is Jochen Zertz.

Puma has build a strong, global endorsement porofolio, one that has become the hottest team and star ensembles in the industry. In 1999, Puma demonstrated its uncanny ability to identify athlets before their prime, such as when tenis player Serena Williams signed with PUMA, she was not even eligible for WTA rankings, but here aggressive style and competitive nature prevailed.

Serena Williams won the U.S. Open and publicly thanked PUMA for their support during here trophy acceptance speech after she defeated Martina Hingis in the Women’s single finals.

Torronto Raptor’s, Vince Carter was named 1999 Rookie of the Year wearing PUMA sneakers.

Puma is working on a company-wide for a “paperless-culture”, wereby all internal communication is conducted via e-mail as of 2001. They are also video conferincing facilities to communicate between it’s design and development centers (Germany, USA and Hong Kong), to accelerate the product creation process and reduce time consuming travel.

Product:
PUMA is the main producer of enthusiast driving shoes, race suits and football shoes. They are prime producers in both Formula 1 and NASCAR and they are in partnership with Ferrari and BMW. it hase a wyde range of footware, sportswear, sports goods and fashion accessories for man and women. The products fulfill wants and desires based on image, not needs. Customers seek the product and service benefits of the image of Puma. they adopt a unique branding strategy, due to the fact that they sell such a wide variety of different products and brands. As previously stated, Pumas doesn't have its own line of products as...
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