Puff Daddy Brand Equity

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  • Topic: Sean Combs, Hip hop, Jay-Z
  • Pages : 3 (1023 words )
  • Download(s) : 462
  • Published : March 15, 2011
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Puff Daddy Brand
A news reporter once asked Diddy if he would ever sell and market his own brand of dog food. The multi millionaire paused before saying no. For a split second though, “America’s hippest CEO” (Fortune) thought about the idea. This is evidence of how big Diddy’s brand is. “Puff Daddy”, “Diddy”, “Sean John Combs” or “Puffy” is known for so many things that people who follow him and admire him cannot really pinpoint what made him famous, they just know that he is. P Diddy has taken his brand and name and made it cool and hip. A name that started from one record hit, and branched into a clothing line, cologne, music, TV shows, and a voting campaign that would catch the voters of many young people in the USA.

Diddy is one of the most influential people in the black community and in the hip hop scene. He has been on the forefront of pushing the hip hop lifestyle into mainstream culture of young people. Diddy is an icon in the urban market and markets his “brand” to the young males and females who are easily influenced and in the stage of life where they are trying to fit in and feel like they belong. Puff Daddy’s name became big through the music industry in an age when MTV is on every young person’s TV. Even MTV say that their “users have televisions, computers and stereos in their rooms, often all on at the same time” (MTV.com) When Diddy’s songs became big, his name became big, and he ran with it. P Diddy’s name and brand awareness allows him to create so many different products that all have one thing in common...They are cool. Diddy has used his personality and reputation to sell his products. His name obviously means something, because P Diddy was named by Fortune magazine as the wealthiest entertainer under the age of 40, with an income of $315 million a year How can one man market products and make them cool? Because he is cool, and he knows how to relate and build a demographic to admire him, love him, and ultimately want to be him. Diddy...
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