Publix Strategy Proposal

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Publix Strategy Proposal

By | October 2010
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Publix Super Markets, more commonly known as Publix was founded in 1930 by George W. Jenkins. The grocery chain is an employee owned, privately held company. In 2009, Publix was ranked ninth on Forbes's list of America’s largest private companies and number 99 on the Fortune 500 list of all U.S companies for 2010.  Publix operates in five states in the southeast, Florida, Georgia, South Carolina, Tennessee and Alabama, with its headquarters in Lakeland, Florida. The company employs over 140,500 people between its 1,023 retail locations.They also have cooking schools, event planning locations, corporate offices, eight grocery distribution centers, and nine Publix brand manufacturing facilities. Among the grocery stores, Publix owns Sabor grocery stores that market to the Hispanic communities as well as Greenwise stores that aim to try to imitate the Wholefoods chain. The Publix brand manufacturing center produces dairy, deli and bakery goods as well as several other food products. Along with these operations, Publix owns Crispers, a chain of restaurants in Florida that specializes in salads. In 2009, Publix Super Markets had revenue of $24.3 billion with a Net Income of $1.2 billion.

Internal Analysis
           Publix has many strengths which come from their knowledge as well as dedication to service. Publix Super Markets the highest-ranking super market in terms of customer satisfaction and service and according to a recent survey by Fortune 500 magazine, Publix ranks 89th on the magazine’s list of top 100 companies to work for. The company has product lines, which are aligned to the wellness trend of people eating healthy and “green”.  Publix is community oriented and has become known for having a better product than many of its competitors.
           Among the weaknesses for Publix are recalls, higher prices, a lack of an online presence, and a highly concentrated presence of employees in the stores. The recalls increase costs and damage brand image, while...
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