Public Relations in the Hospitality Industry

Topics: Public relations, Hotel, Marketing Pages: 2 (776 words) Published: October 14, 2012
Public Relations in the Hospitality Industry

Public elations practices and principles
Imani Laport

Imani Laport
Public Relations Practices and Principles
Midterm Reaserch paper

Public Relations in the Hospitality Industry
Public relations and the hospitality industry go hand and hand. Without the help of public relations the hospitality industry would not be successful. Public relations practioners have struggled over the years to find a sound definition for their work. It’s taken over a century to just find a basic overview of the practice. It has been called many things such as image management or perception management. Public relations in a whole, is how you present an organization to its publics. It is a communication process. The job of a PR person is to first create an image for an organization and present it to its public. Once that is done it is their job to uphold that image so that the organization will continue to prosper. The hospitality industry is the relationship between hosts and guests. It entails many different things depending on the business that you are a part of. Many different jobs fall under the hospitality industry such as the reception and entertainment of guests , visitors, or strangers, resorts, membership clubs, restaurants , attractions, and special events. It is a very profitable industry being that it is one that people rely on. People have very high standards for this industry. All employees must have proper training because of the high standards. When people travel to other places they need the hospitality industry. They need a place to stay when they’re away from there home; they have to find restaurants for food and things like that. Now that the basic need is established then you move into different levels of comfort such as five star hotels instead of motels or top of the line restaurants instead of McDonald’s and Wendy’s. All of this of course depends on a budget but this makes the hospitality industry a...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Public Relations Process Essay
  • Public Relations (PR) Disciplines Essay
  • hospitality Essay
  • chapter 4 principles of public relations Essay
  • The Hospitality Industry Essay
  • hospitality industry Essay
  • Hospitality Industry Essay
  • Hospitality Industry Essay

Become a StudyMode Member

Sign Up - It's Free