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Public Relations Case Study : Child Trafficking

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Public Relations Case Study : Child Trafficking
Child Trafficking
MUHAMMAD AFIQ BIN ABD RAHIM
B1101260
Department of Communication
MCH 121 Public Relations
Ms.Doris Lim

EXECUTIVE SUMMARY

There is no doubt that Malaysia is a colourful country rich with natural resources and one of the best holiday getaways in the tourism industry. Although Malaysia is an unflawed country, sadly this multi-racial country is also a destination on trafficking innocent lives especially the children for the purpose of commercial sexual exploitation business (Persons Report, 2009). So what is child trafficking? According to the Britannica Encyclopedia, child trafficking can be best defined as an illegal activity involving underage children who are being used in both reproductive slavery and sexual exploitation business.
In a latest statistic released by the International Labour Organization, it showed that the child traffickers can easily earn an astonishing of RM48 billion throughout the year which allowing this disturbing yet sinful activity to be the third biggest crime behind both drugs and gunrunning (BERNAMA, 2013). There are many cases regarding about child trafficking that happened before in Malaysia. A non-governmental organization (NGO) called as Tenaganita stated that there were 118 cases of child trafficking that were reported in the country starting from February 2008 until October 2010 (TheStar, 2011). Not all Malaysian are aware of this horrific situation that are currently happening in the country. With the birth of many non-governmental organizations fighting against this cruel activities, we can actually create many new tactics or strategies on banishing the entire sinful trading business to take place in the country.

Based on the PEST analysis, there are a few main factors that should be focus which comprises of the political factor, economic factor, social factor and lastly the technological factor. The main cause of this thing to happen in Malaysia is all because of the government itself who is being



References: Country Narrative - Malaysia. (n.d.). GVnet - The Web Professionals. Retrieved March 26, 2013, from http://gvnet.com/humantrafficking/Malaysia-2.htm HALLAhan, K HumanTrafficking.org | Malaysia. (n.d.). HumanTrafficking.org: A Web Resource for Combating Human Trafficking in the East Asia Pacific Region. Retrieved March 26, 2013, from http://www.humantrafficking.org/countries/malaysia Joseph., S SEX TRAFFICKING OF CHILDREN IN MALAYSIA. (n.d.). ecpat. Retrieved March 26, 2013, from ecpat.net/EI/Publications/Trafficking/Factsheet_Malaysia.pdf Trafficking Turney, M. (n.d.). Asymmetric v. symmetric public relations. NKU Home: Northern Kentucky University. Retrieved March 26, 2013, fromhttp://www.nku.edu/~turney/prclass/readings/3eras3x.html now., & w..., U

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