Public Relation

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AMITY UNIVERSITY
AMITY SCHOOL OF COMMUNICATION (ASCO)
BEHAVIOURAL SCIENCE PROJECT
ON
PROFESSIONAL TOOLS OF PUBLIC RELATION

SUBMITTED SUBMITTED BY TO POULOMI ROY Ms. RITU SHARMA MJMC II ASSISTANT PROFESSOR (A2028811059)

ACKNOWLEDGEMENT

I, Poulomi Roy, student of Amity School of Communication, Amity University, Uttar Pradesh take this opportunity to express my profound gratitude and deep regards to the Director, Professor Mr. R.K Dargaon to provide me with an opportunity to work on this project. I will be ever grateful to my guide Professor Ms. Ritu Sharma, for her exemplary guidance, monitoring and constant encouragement throughout the course of this project. Without her help I would have never been able to complete this project. The blessing, help and guidance given by her from time to time shall carry me a long way in the journey of life on which I am about to embark.

. CONTENTS * Definition
* Objective of Public Relation
* Types of Public Relation
* Elements of Public Relation
* Process
* Tools
* Additional Activities
* Departments of Public Relation
* Code of Ethics
* PR Laws
* Skills Required
* Role of PR in Government Sector
* Advantages of Public Relation
* Disadvantages of Public Relation
* Career Options
* Case Studies
* List of Awards
* References

A) Definition
Public Relation (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.

* Illustrations through Diagrams

* Traditional Feedback System

* Modern Feedback System

* Relationship between an organization and its public

* Communication System

B) B) OBJECTIVE OF PUBLIC RELATION
Public relations are used to address several broad objectives including: * Building Product Awareness – When introducing a new product or re-launching an existing product, marketers can use a PR element that generates consumer attention and awareness through media placements and special events. * Creating Interest – Whether a PR placement is a short product article or is included with other products in “round up” article, stories in the media can help entice a targeted audience to try the product. For example, around the holiday season, a special holiday food may be promoted with PR through promotional releases sent to the food media or through special events that sample the product. * Providing Information – PR can be used to provide customers with more in depth information about products and services. Through articles, collateral materials, newsletters and websites, PR delivers information to customers that...
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