A report submitted to Ms.Tehmina Khan in partial fulfillment of the requirement for the course principles of management.
I choose PTV on the following basis:
As PTV is a well-known organization not only in Pakistan but also around the world, for it is the only organization, which claims to provide family entertainment, education and information.
I studied the structure of PTV Islamabad center. In spite of the shortage of time, lack of printed material and hesitation of high officials in disclosing the required information, I managed to have a short but comprehensive analytic study of this organization.
To Our Sweet Parents,
& Honorable Teacher Ms.Tehmina Khan,
Who Encouraged & Supported
Us In This Project
First of all we would be thankful to Allah Almighty without whose blessing and mercies we were never ever able to complete this project. Projects are the team work. This project is refined from a splendid efforts of many people who contributed regardless of any reward. We thank them from the core of our hearts. May Allah give them success by leaps and bounds.
We can’t forget the guidance’s and knowledge which our kind teachers have provided us. We were lucky to have such a kind teacher who taught us and with such devotion and zest, which we could not forget. We thank her from the core of our hearts.
In the end we would like to thank to all those people who provided us with useful suggestions, useful data and facility of composing.
The Pakistan Television Corporation is Pakistan's national television broadcaster. The first live transmission of PTV began on November 26, 1964, in Lahore. The PTV family includes six channels. Originally broadcast in black and white, PTV began color transmission in 1976. With this new upgrade in techniques and equipment, the Pakistan Television Academy was founded and opened in 1987 to teach students who wished to work in the medium. The broader perspective to start electronic media in the country was to inform and educate the people through wholesome entertainment and to inculcate in them a greater awareness of their own history, heritage, current problems and development as well as knowledge of the world at large. In fulfillment of its broad and main objectives, PTV's telecast policy concerning various matters of national and international interests has always been motivated and guided by the cardinal principles of educating viewers about the values that are vitally important in building a united, integrated and disciplined society. These objectives have successfully been achieved through a variety of programs on religion, education, entertainment and culture.
1.3 ADMINISTRATION & PERSONNEL DIVISION2
1.4 FINANCE DIVISION3
ORGANIZATIONAL STRUCTURE & DESIGN4
1.Administration & Personnel8
2. Information Technology9
3. Training Academy11
5. Current Affairs11
6. International Relations11
9. Public Relations13
13. Public Relations16
ORGANIZATIONAL CULTURE & ENVIORNMENT17
3.1 SOCIAL ENVIORNMENT17
3.2 ATTENTION TO DETAILS17
3.3 PEOPLE ORIENTED18
3.4 RISK TAKING AND INNOVATION18
3.5 PEOPLE ALLOCATION18
3.6 RESOURCE ALLOCATION18
3.7 OUTCOME ORIENTATION19
ORGANIZATIONAL PLANING, GOALS &20
4.2 GOALS & OBJECTIVES20
4.3 THE CHRONOLOGY FOR REGIONAL CHANNELS20
MOTIVATION TECHNIQUES & TOOLS22