What is it?
This links personality with the degree of competitiveness shown by an individual. Its main focus is the extent to which an individual is motivated to attain success. Some Theories about it
Murray (1938) indicated that it was natural for individual to strive to surpass another (genetically) like trait. Bandura (1977) believed that a competitive drive was a product of learning (social learning). Atkinson and McCelland (1976) has the view of an interactionist and predicts achievement motivation is generated through a combination of personality and situation factors. Atkinson and McCelland view of achievement motivation as a personality trait which is activated by a situation, the situation comprises the probability of success and the incentive value of success. -Probability of success;the extent to which success is likely;For example success is more likely of the task is found by the individual to be easy. -Incentive value of success;the incentive value experienced by the individual after success-been achieved. For example the harder the task the greater will be the incentive value because the probability of success is reduced. There are two personality types to determine achievement motivation and these are; 1.High need to achieve (high Nach)
Linked with the low need to avoid failure (Low Naf). With these characteristic, desire to succeed overcomes the fear of failure. These performers=high in achievement motivation (high achievers) 2.Low need to achieve (Low Nach)
Also linked with high need to avoid failure (High Naf). These characteristics the fear of failure overcome the desire to success. These performers=low in achievement motivation (low achievers)1458049168999High Achievement Motivation High Nach
High Achievement Motivation
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