Psychology and Service Quality

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Zeithaml & Bitner (2003: 85) states that:
"Service quality is a focused evaluation that reflects the customer's perception of specific dimensions of service: reliability, responsiveness, assurance, Empathy, tangibles. Satisfaction, on other hand, is more inclusive: it is influenced by perceptions of service quality, product quality, and price as well as situational factors and personal factors

Zeithaml & Bitner (2003: 85) states that:
"Service quality is a focused evaluation that reflects the customer's perception of specific dimensions of service: reliability, responsiveness, assurance, Empathy, tangibles. Satisfaction, on other hand, is more inclusive: it is influenced by perceptions of service quality, product quality, and price as well as situational factors and personal factors

Service quality affects customer satisfaction by providing performance (real benefits). For example, if consumers believe they have entered the McDonald's restaurant, they will get food, service, high quality everywhere the same, no matter the location of the restaurant, put forward by Millend M Lele (1995: 126).

"The creation of customer satisfaction can provide several benefits, including the relationship between companies and consumers are harmonious, providing a good basis for the purchase and re-creation of customer loyalty, and form a recommendation by word of mouth that can benefit the company" (Fandi Tjiptono, 1997: 24)

Answer:
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Service quality is having vast meaning. And it is in the customer mind what he wants and it can be defined as expectations of customer towards the service or product.

Read more: http://wiki.answers.com/Q/What_is_the_definition_of_service_quality#ixzz269KI7aUW

[->0] - http://wiki.answers.com/Q/What_is_the_definition_of_service_quality&action=edit
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