psychology

Historically, perceptual biases played an extremely important role in the complicated relationship of human beings. In fact, perceptual biases are typical for practically all organizations and social structures and often they affect the functioning of such organizations and structures dramatically, Nowadays, in modern organizations, it is getting to be particularly important to cope with such biases since they produce the negative impact on the internal atmosphere within the organization, its public imaged and decreases the effectiveness of its work. However, often it is quite difficult to clearly define perceptual biases an organization can potentially face since, as a rule, they are hidden and may be clearly perceived only on the profound analysis of the current situation within the organization. What is meant here is the necessity to analyze the situation from internal and external viewpoints since it will provide the possibility to make a really objective judgment and take essential steps to ameliorate the situation. In this respect, the analysis of two case studies, namely the Affirmative Action at the University of Selkirk and the Portrait of a Canadian Advisor, can be really helpful in a deep understanding of the significance of perceptual biases and the necessity to cope with them. The latter is particularly important and needs the development of an effective strategy to solve the problem of perceptual biases that prevent organizations from normal and effective functioning, undermining the internal stability and threatening to their further progress. At the same time, it will be quite useful to compare both cases while analyzing them on the basis of the same theories since it will help not just practically apply the theories but also profoundly reveal their essence and practically implement them. It is also extremely important to develop an effective program that would help solve the existing problem and difficulties provoked by the perceptual biases that