Topics: Depth perception, Eye, Binocular vision Pages: 15 (3771 words) Published: December 1, 2012
The Use of Depth Perception in Advertising:
Local and International Scenario


The Use of Depth Perception in Advertising:
Local and International Scenario

Prepared for:

Dr. Nasreen Wadud (Course Instructor) Course: Psychology (C103)

Prepared by:

Saleh Mohammad, ZR-04 Saba Hossain Khan, RQ-07 Sheikh Ashraful Abedin, ZR-11 Abdullah-Al-Azad, ZR-49 BBA 16th Batch

Date of Submission:

December 15, 2008

Institute of Business Administration (IBA) Dhaka University (DU)


Institute of Business Administration Dhaka University

December 15, 2008

Dr. Nasreen Wadud Course Instructor Introduction to Psychology

Dear Madam: Here is the report on the use of depth perception in advertising that you asked us to conduct on November 12, 2008 Our study of various advertisements reveal the use of Binocular Disparity and Monocular cues in advertising. The report shows that depth perception is a vital part of marketing a product and is used extensively in advertising a brand. Preparing this report has been an important experience for us, as we have learnt about an application of psychology in the real business world through it. We appreciate your teaching us such an important area of psychology.

Sincerely yours,

__________________________________ Saleh Mohammad (ZR-04)

__________________________________ Saba Hossain Khan (RQ-07)

__________________________________ Sheikh Ashraful Abedin (ZR-11)

__________________________________ Abdullah- Al-Azad (ZR-49) iii

Table of contents
Section Title Page No.

Executive Summary 1. Introduction 1.1 Origin Of The Report 1.2 Objective 1.3 Limitations 1.4 Methodology 2. Depth Perception 2.1 Binocular Disparity: 2.1.1 Retinal Disparity 2.1.2 Convergence 2.2 Monocular Cues: 2.2.1 Interposition 2.2.2 Texture Gradient 2.2.3 Relative Size 2.2.4 Height Cues 2.2.5 Peripheral Vision 3. Application In Advertisement 3.1 Local Advertisements 3.1.1 Rangs Properties Limited 3.1.2 Djuice

vi 01 01 01 01 01 02 02 02 03 03 03 03 04 04 05 06 06 06 07

3.1.3 Bbc Bangla 3.1.4 Aktel Postpaid 1 Tk/Min 3.1.5 Aktel 30 Paisa/Min 3.1.6 Banglalink Gsm Yellow Pages 3.1.7 Aktel Care Line 3.2 International Advertisements 3.2.1 Red Cross Disaster Relief Fund 3.2.2 Mtv System Upgrade 3.2.3 Evlan Mineral Water 4. Conclusion

08 09 10 10 11 12 12 13 13 14


Executive Summary
Our study revealed that depth perception is used extensively in the advertising world. Depth Perception is what makes us perceive a two-dimensional picture into a threedimensional view. To perceive depth, we depend on two main sources of information: Binocular disparity, a depth cue that requires both eyes, and Monocular cues, which allow us to perceive depth with just one eye.

Because human eyes are spaced about 7 cm (about 3 in) apart, the left and right retinas receive slightly different images. This difference in the left and right images is called binocular disparity. The brain integrates these two images into a single threedimensional image, allowing humans to perceive depth and distance. Under Binocular Disparity falls Retinal disparity and Convergence. If we try to see the world with one eye closed, we can still perceive distance. The sense of depth remains rich. A sharp sense of depth does emerge from a single twodimensional image. This is known as monocular cues.

Interposition, Texture gradient, Relative size, Height cues, Peripheral vision are included in Monocular Cues.

Retinal disparity, Convergence, Interposition, Texture gradient, Relative size, Height cues, Peripheral vision are used effectively on billboard to attract the general public and turn them into loyal customers.


Use of Depth Perception in Advertising
1.1 Origin of the report
This report was assigned to Group B of BBA 16 th batch by Dr. Nasreen Wadud, course instructor of Introduction to Psychology. It has been prepared under the direct supervision of the course...
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