The reasons of South Korea promoted popular culture and the ideologies behind In 1998, there was an economic downturn in South Korea. Since most of the industries were affected, so, the government decided to develop entertainment industry in order to recover the economy.
The internal reason was comforting the emotions of the public. The government first promoted drama series. They were mainly about love story with a sad ending. The first ideology was the government wanted the public to articulate their emotions and focused on those dramas but not the bad economy.
The external reason was the government wanted to promote her international reputation. The dramas brought out many cultural issues. For example, South Korea claimed that the skills of acupuncture and moxibustion were first invested by Korea. The ideology behind is to bring out the message that Korea is the culture-leading country.
As the Japanese entertainment industry was a big success and can earn money, so, the government learned from Japan and developed entertainment industry in order to promote economy. According to the Deputy Director of Popular Culture Industry Team, Shin Jong-pil, the entertainment industry boosted the economy. The money earned by exporting entertainment industry increased from 0.5 billion US dollars in 2000 to 3.2 billion US dollars in 2010. Also, the average income that Bae Yong-jun (裴勇俊) was 10% of the GDP of South Korea. This reflected that the economy of Korea rebounded because of entertainment industry.
A. Reasons of South Korean popular culture being popular in Hong Kong In the 90s, Hong Kong’s culture was mainly influenced by Japanese culture. However, Hongkongers started feeling bored about that. As Korean culture started to develop and spread over Asia, it is a brand new style of culture for Hongkongers. At the same time, Hongkongers were not interested in local music and drama series, so, they tried to watch drama series. From time to time, they were more interested in Korean popular culture as promoted in the drama series. The Korean popular culture was being more and more popular in Hong Kong with the right timing.
1. Korean Drama Series
There were many Korean drama series which were popular in Hong Kong and those drama series were promoting Korean culture and also tourism. For example, the house that used in drama series “Full House”(浪漫滿屋) being shown in Hong Kong in 2004, became a tourists attraction after the drama showed. This promoted tourism as many people want to go there and see how big the house is. Also, the drama series promote Korean’s cuisine. For instance, drama series “Jewel in the Palace”(大長今) in 2005.
The drama series promoted Korean own brands of food or clothing. According to social-learning theory, audiences may model their idol or the behaviors of the leading actors and actress. For example, those dramatic love drama series caught audience’s eyes since they are hopeful towards those love stories in “Autumn in my heart” (藍色生死戀) in 2001 and “Stairway to heaven”(天國的階梯) in 2004.
When these drama series that mentioned above imported to Hong Kong, audiences were motivated to learn their fashion, hair style, make up and so on. This was because those styles were new to the audience and it brought hope to them of being the main characters in the drama series.
K-pop means Korean popular music. This music style combines different types of music like Hip-hop from America. Most of the hit Korean songs contain similar elements. The beat of music is very strong which attracts people. Also, the repeated chorus and lyrics make people remember easily. Most of the song’s name and lyrics in the chorus are in English. For example, “Nobody” from Wonder Girls, the chorus stated “I want nobody, nobody, but you.”, which appears about 14 times in 3.5 minutes. English is an international language. That is the reason why k-pop uses English to name instead of Korean. Especially,...
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