Provinces of the Philippines and Gardenia Bread Products

Topics: Provinces of the Philippines, Philippines, Bread Pages: 5 (1599 words) Published: May 2, 2011

In early 1997, QAF Limited through Gardenia International (S) Pte Ltd established Gardenia Bakeries (Philippines), Inc. and started construction of its bakery plant in the Laguna International Industrial Park (LIIP), Biñan, Laguna. It is a multi-national company with operations in Singapore, Malaysia, Thailand and other countries in Asia. Gardenia Phils. began its operations in 1998 with a state-of-the-art bread factory rated as one of the most modern large-scale bread manufacturing facilities in the country. Its major equipment come from the best bakery equipment suppliers from Germany, Holland, UK and USA making its plant the most advanced baking facility in the country.

Gardenia Philippines has a wide range of bakery products including the Enriched Classic White Bread, High Fiber Wheat Bread, High Calcium Milk Bread, Sugar Free 12 Grain Loaf, California Raisin Loaf, Chocolate Chip Loaf, Double Delights Loaf, Carrot Raisin Loaf, Black Forest Loaf, Pan de sal, Whole Wheat Bun, Hotdog and Hamburger buns, Toasts, Dinner Roll, and snack items such as Fun Buns, Twiggies, Cream Roll, and Muffins.

Since the start of its operations, Gardenia's distribution has grown rapidly. Gardenia is now considered as the most widely distributed loaf brand in Metro Manila and up to Cagayan Valley, Nueva Viscaya, and reaching the farthest city of Tuguegarao in the north-east province. In the north-west side of Luzon, distribution has now reached all the way to Laoag City in the province of Ilocos Norte including Ilocos Sur and Abra. In the Visayas island group, Gardenia breads now reach Bacolod City in Negros Province. Since Gardenia's establishment in 1998, the brand’s success has been starkly evident with its continuous and rapid sales growth.

Gardenia breads are known for its good taste, freshness, freshly baked aroma, softness and nutritive value. The popular Classic White Bread is cholesterol free and bromate free, vitamin and mineral fortified, has zero trans fat, exceeding DOH recommendations. Its product slogan "So good… you can even eat it on its own" best describes the product benefits.

Gardenia also uses its unique G-lock to seal its bread products and retain freshness. This plastic is placed on the "neck" of the bread package with the "Best Before" date and price printed on it. Unlike the usual tape seal used by other bakery products, the G-lock may be re-used by consumers to re-seal the remaining product and retain its freshness.

Gardenia Philippines has introduced a unique distribution system, ensuring that only fresh bread reaches consumers each day. Gardenia strictly follows its international policy of keeping only fresh stocks on the store shelves. As soon as products come out of the factory, delivery vans have to leave the production plant as early as 4 am to bring the products to different supermarkets, groceries, convenience stores and sari-sari stores, replacing unsold breads in store shelves with only freshly baked top-quality products, during every day of delivery. This combination of superior product quality, advanced bread-making technology and extensive system of distribution reflects the consumer-oriented vision of Gardenia Philippines that brings consumers the highest level of product satisfaction in the bakery industry today.

Gardenia, a food company that manufactures a wide variety of breads, has the vision of becoming " THE PREMIER COMPANY IN THE BAKING INDUSTRY." Being a consumer-focused and branded Food Company, Gardenia is singularly driven and aligned behind delivering superior consumer value through providing consumers with superior brands. The Gardenia trademark means value and is respected all over Asia.

Since 2003, Gardenia has maintained its ISO (International Organization for Standardization) 9001:2000 certification for product quality excellence and HACCP (Hazard Analysis and Critical Control Point) certification for food safety. In three consecutive years, Gardenia...
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