Proton vs Perodua Case Study

Topics: Economy of Malaysia, Selangor, Proton Persona Pages: 6 (1462 words) Published: February 2, 2011
# ROTON: THE CASE STUDY New Ventures Innovation Research & Development Capitalizing on Human Asset OR ANOTHER RE-STRUCTURING??? # IR: THE CASE STUDY PERODUA

* Perodua , acronym of Perusahaan Otomobil Kedua Berhad (in English, Second Automobile Manufacturer Limited Corporation) is Malaysia 's second automobile manufacturer after Proton . It was established in 1993 .

* Perodua mainly produces compact cars and therefore does not actually compete with Proton for the same market niche. In the United Kingdom their cars are sold by Proton dealers who wish to attract those customers seeking a smaller and cheaper alternative to the Proton range.


* The Perodua Kancil is Daihatsu Mira while Kelisa is Daihatsu Cuores assembled in Malaysia. Because Perodua does not actually produce any in house design and engineering for the main components (i.e engine, transmission), some people questions their status as car maker. To some, Perodua are just mere assemblers. Daihatsu owns a majority stake in Perodua. Daihatsu itself is now a subsidiary of Toyota Corp.


* The joint venture partners/shareholders of Perodua and their respective shareholding are UMW Corporation Sdn Bhd (38%), Daihatsu Motor Co. Ltd. (20%), MBM Resources Berhad (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%). Perodua Kancil was introduced to the Malaysian market in August 1994.

# PERODUA: THE CASE STUDY The Shareholders UMW+MBM+PNB+DMSB (local stakeholders) (foreign stakeholders) # PERODUA: THE CASE STUDY ORGANIZATIONAL STRUCTURE
# PERODUA: THE CASE STUDY CORPORATE COMMUNICATION COMP. SEC / LEGAL TOP MANAGEMENT BOARD MEETING GROUP COMPANY SECRETARY The only means of IR for Perodua # PERODUA: THE CASE STUDY (Alternate WITH Ybhg Dato' Abdul Rahim Abdul Halim) Encik Aqil Ahmad Azizuddin -MBM Alternate Directors Encik Aqil Ahmad Azizuddin - DMSB Encik Wan Roshdi Wan Musa - PNB Encik Hafiz Syed Abu Bakar – MD, Perodua YBhg Datuk Yoshihiro Uehara - DMC YBhg Dato' Dr Abdul Abdul Halim Harun -UMW YBhg Dato' Abdul Rahim Abdul Halim - MBM Mr Looi Kok Loon - MBM YBhg Tan Sri Datuk (Dr) Kazumasa Suzuki - Mitsui Mr Katsuyuki Kamio - Daihatsu Members YBhg Tan Sri Datuk Asmat Kamaludin Chairman Corporate Information / Board of Directors # PERODUA: THE CASE STUDY Major Shareholders 1.28 6,492,854 HSBC Nominees (Asing) Sdn. Bhd. - Exempt An For J.P. Morgan Bank Luxembourg S.A. 10. 1.65 8,368,700 Amanah Raya Nominees (Tempatan) Sdn. Bhd. - Amanah Saham Didik 9. 1.72 8,746,933 Lembaga Tabung Haji 8. 2.68 13,600,000 Malaysia Nominees (Tempatan) Sendirian Berhad - Great Eastern Life Assurance (Malaysia) Berhad (Par 1) 7. 2.95 14,974,400 HSBC Nominees (Asing) Sdn. Bhd. - BBH And Co Boston For GMO Emerging Markets Fund 6. 3.42 17,383,200 Amanah Raya Nominees (Tempatan) Sdn. Bhd. - Amanah Saham Wawasan 2020 5. 4.41 22,378,796 HSBC Nominees (Asing) Sdn. Bhd. - Exempt An For JPMorgan Chase Bank, National Association (U.S.A.) 4. 4.58 23,234,069 Permodalan Nasional Berhad 3. 8.32 42,262,249 Employees Provident Fund Board 2. 47.44 240,872,148 Amanah Raya Nominees (Tempatan) Sdn. Bhd. - Skim Amanah Saham Bumiputera 1. % No. of Shares Shareholders TEN Largest Shareholders As At 30th September 2006 (for UMV; the PLC) #

* Should Perodua wish to go for listing?? (the requirement of IR)

PERODUA: THE CASE STUDY Starting with the Basic Developing Message Analyzing Shareholders’ base Marketing to the buy side Global reach # THE CASE STUDY


# Conclusion

* The main purpose of IR is to attain and retain the highest share price that is consistent with an accurate and informed view of the company’s relative performance and potential in the market

* IR allows a company to communicate its financial health and corporate goals to financial and non-financial...
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