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Protecting Company Image, Reputation, and Identity

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Protecting Company Image, Reputation, and Identity

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  • October 2013
  • 1868 Words
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Protecting Company Reputation, Image, and Identity

Protecting Company Reputation, Image, and Identity

Prepared for

Dr. Robert B. Rogow
College of Business and Technology
Eastern Kentucky University

Prepared by

June 20, 2013

EXECUTIVE SUMMARY

Students at Eastern Kentucky University students would benefit from learning how to start, maintain, and improve a company’s reputation, image, and identity. Based on findings from interviews with executives and our secondary research, a good image and reputation keeps a company in business longer. This study was authorized by Dr. Faridah Awang. The conclusion that students would benefit from a course on creating, maintaining, and improving corporate reputation is based off of primary and secondary research. They primary research was collected through interviews with 6 business executives that answered a series of questions. Analysis of the data revealed:

Reputation and Company Image:
Social media is an incredible tool when it comes to maintaining reputation. It allows companies to easily promote themselves and get feedback from their customers. Employees are also a key element in contributing to company image. Employees and Company Image

Training and previous experience allows employers to maintain a little bit of control over what type of employees they hire. Employees receive extensive and continuous training to make them the best employees they can be. Methods Used to Stand Out Against the Competition

Based on these findings and the fact that so much goes in to a company’s reputation, I think Eastern could only benefit from adding a reputation course to the curriculu Analysis of Controlling Company Reputation, Image, and Identity The analysis of Controlling Company Reputation, Image, and Identity has been grouped into: (a) Reputation and Company Image, (b) Employees and Company Image, and (c) Methods Used to Stand Out Against the Competition....