Prosperity Without Growth

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Business Report
Prosperity Without Growth

Author :

Michelina Janet Wiyana
3385044

Executive Summary

The aim of this report is to provide future vision and strategy for a sustainable Colourful Corporation to counter any potential issues that could arise in regards to the analysis of future prospect of sustainability (economy and environmental).

Using theoretical frameworks and available information, analysis will be provided based on these factors: • Sustainable Investment
Sustainability issue with its implication in regards to current and future investments in Colourful Corporation. • Economic Growth is Financially and Ecologically Unsustainable The danger of economic growth can lead to environmental damage and financial issue. • Prosperity and Economic Growth

Connection of the vision of prosperity and economic growth. • Conditions that Define a Sustainable Economy
The characteristic or conditions that define a sustainable economy. • Effect of Sustainable Economy to the CEO’s Governance The application of sustainability concept to corporate governance.

Based on the findings, it was concluded that:
• Sustainability is very important because all the choices we pursue and all the actions that we make today will affect everything in the future. This step has to be started from companies, so that companies can became a good role model for society, thus can lead a good brand image and improvement for the company in society’s point of view. • Economic growth is indeed financially and ecologically unsustainable, and can lead to environmental impact and financial crisis. • In world’s current state, the statement that prosperity built on continual growth is more credible. If economy experiences no growth, the number of unemployed people will increase, and can lead to financial crisis, which can create negative domino effect to every economic aspect. • The key of creating a sustainable economy is to preserving natural resources without decreasing the standard living of society. If this can be done, the conditions of sustainable economy such as better productivity levels, better governance system, better infrastructural and social facilities can be fulfilled. • The adoption of high sustainability policies reflects to a large degree of a corporate culture of sustainability, and can be applied to Colourful Corporation.

Taking these conclusions into account, it is recommended that: • Colourful Corporation’s current and future investments need to be sustainable into the future, as this is a very important matter for the society. • Colourful Corporation should go steps towards more total sustainable business practice. • Gradually monitoring any changes that caused by economic growth, to avoid the impact of financial crisis. • Colourful Corporation should engage in high sustainability company strategies to create a sustainable company.

Contents

Page
Executive Summary………………………………………………………………...... 2 1 Introduction 5
2 Aim 5
3 Factors 5
3.1 Sustainable Investment……………………………………………………………6 3.2 Economic Growth is Financially and Ecologically Unsustainable………………. 8 3.3 Prosperity and Economic Growth…………………………………………………9 3.4 Conditions that Define a Sustainable Economy……………………………….. 11 3.5 Effect of Sustainable Economy to the CEO’s Governance……………………. 13 4 Conclusions 14

5 Recommendations 14
References 16

Introduction

CEO of Colourful Corporation is concerned about the issue of environmental sustainability for Colourful Corporation’s current and future investments. Remembering the incident of banking crisis in 2008 that lead the world to financial disaster has agitated the economic model based on economic growth, she is worried that the economic growth is financially and ecologically unsustainable. She also misdoubt the vision of prosperity built on continual growth and wonders if there can be...
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