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Prospects & Limitations of International Trade of Leather Goods from Bangladesh

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LEATHER EXPORT:

PROSPECTS & LIMITATIONS OF INTERNATIONAL TRADE OF LEATHER GOODS FROM BANGLADESH

Submitted to:

Mrs. Nowsheen Rahman
Course Conductor
Principles of Marketing
EMBA, Faculty of Business Studies
University of Dhaka

Submitted by:

Md. Shaheenul Islam (15029)
Mohammad Nawshad Choudhury (15059)
Ali Tareque Chowdhury (15035)
Md. Mostafizur Rahman (16008)
Amirul Islam (15042)

TABLE OF CONTENTS

|Topics |Page No. | |Executive Summary |3 | |History of Leather Industries of Bangladesh |3 | |Objectives of the Study |4 | |Methodology of the Study |4 | |Current Status of Leather Industry in Bangladesh |4 | |Opportunities & Issue Analysis |7 | |Marketing Strategy |8 | |Financial Projection |12 | |Conclusion & Recommendation |13 | |Bibliography |15 |

1.EXECUTIVE SUMMARY:

Bangladesh leather industry developed on a large-scale basis from 1970’s. Most of the industries are export oriented and about 95% of leather products in the form of crust leather, finished leather, leather garments, and footwear are marketed abroad. The major market of Bangladeshi leather and leather goods are Germany, Italy, France, Netherlands, Spain,...