In Mr. Taplin, however, the profession has found a careful apologist. He brings his fire down on the critics of advertising from many different angles and levels. He reminds us, in a forthright way that the newspaper industry would be ‘decimated’ and ‘whole industries collapse and general depression be set off’ if there were no such things as advertisements. But Mr. Taplin is no mere pragmatist. He is
In Mr. Taplin, however, the profession has found a careful apologist. He brings his fire down on the critics of advertising from many different angles and levels. He reminds us, in a forthright way that the newspaper industry would be ‘decimated’ and ‘whole industries collapse and general depression be set off’ if there were no such things as advertisements. But Mr. Taplin is no mere pragmatist. He is