Proposed Planning Study for Pila (Laguna) Tourism Development

Topics: Tourism, World Tourism Organization, Maldives Pages: 15 (4448 words) Published: March 1, 2011


Pila, situated in the province of Laguna, adjacent to Laguna de Bay, has been dubbed “Bayang Pinagpala” (Blessed Town) because it was the only town spared during the Japanese bombing in the Philippines thus Pila today houses one of the most preserved and beautiful ancestral Spanish homes as well as the parish church of Saint Anthony of Padua.

Pila is a town rich in cultures and customs. As early as 1575, Pila first appeared in Spanish records with the honorable title of “La Noble Villa de Pila” in recognition of its people’s refined manners and customs. It was also in this small town that the second printing press was set-up in 1611 giving way to the printing of the first Tagalog-Spanish dictionary entitled “Vocabulario de la Lengua Tagala”.

Being so close to the lake waters, the populace’s streets and agricultural land was perennially flooded thus they moved to Barangay Sta. Clara where the present day church, town hall and plaza are located. The church that used to reside in Pangalangan because of the relocation in the 18th century was moved stone per stone to its new location today but remnants of the dismantled church still stand in the present-day Victoria town adjacent to Pila.

Having survived natural calamities and armed conflicts throughout the centuries, Pila is truly a “Bayang Pinagpala” for it is the only town in Laguna to have successfully preserved its colonial Spanish heritage in town development. In May 17, 2000, Pila town center was declared a National Historical Landmark as was its church in July 9, 2002 was declared a Diocesan Shrine of Saint Anthony. Pila is the only place recognized by state and church as a historical site.

Currently, Pila’s primary source of tourism is educational tours for its ancestral homes, town hall and plaza as well as the tourism that the devotees of the Parish Church of Saint Anthony of Padua bring. It is also abundant in water and coconuts.


The purpose of the study is to be able to develop the town of Pila, Laguna into a tourist destination through research, planning and analyzation of proposed projects geared towards this goal. It is known that Pila, Laguna has a lot to offer in terms of culture and heritage, it is our aim to capitalize on these resources and make them more appealing to the general public in order to attract more tourist and in turn increase the tourism industry of Pila. In the end, the main purpose of this paper is to be able to propose projects and activities to put Pila on the tourism map of the Philippines. CHAPTER 1: Vision, Goals and Objectives


Pila, Laguna


The members of the group share a common vision of aiming to establish a plan of developing and re-developing the town of Pila, Laguna, realizing its full potential and allowing future tourism consumers to become aware of what Pila can offer while preserving and maintaining the area’s rich cultural heritage.


The group’s initial goal is to be able to enhance and develop the town of Pila through promoting their rich cultural heritage in order to attract future tourism consumers by completing and implementing various short-term and long-term goals.

a)Land Use Goal:
To provide and offer a conditional environment for both locals and tourists by having residential and commercial development, but at the same time ensuring the preservation of the town's rich cultural heritage; with this we are able to link Pila with the mixed idea of being a locally and commercially oriented town.

b)Economic Development:
To further job opportunities and increase residents' earnings upon incorporating a variety of additional establishments in the area, thus creating stable employment and income for both parties. In addition, organizing scheduled activities that allow locals to generate extra income and producing distinguished products, made...
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