Proposal Marketplace

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Proposal

of

Business Simulation Program

FinanceOne Financial Consulting (China) Co., Ltd.
January, 2006

Contents

Marketplace Simulation & Its Objectives to Participants and your company …3 Who Are Using Marketplace………………………………………………… 5 Game Scenario and Decisions by Quarters…………………………………7 Targeted Participants……………………………………………………………… 9 Program Level of Difficulty and Decisions by Functions……………………… 10 Program Schedule 1 (3 days) & 2 (2 days comparison) ………………………12 Facilitator Background…………………………………………………………… 14 Program Expenses……………………………………………………………… 18 Project Flow on Customerization…………………………………………………19

Marketplace Simulation & Its Objectives to Participants and Your Comany

The Marketplace simulation is a transformational experience. Participants will learn what it will be like to compete in the fast-paced, competitive market where customers are demanding and the competition is working hard to take away your business.

In The Marketplace, participants start up and run their own company, struggling with business fundamentals and the interplay between marketing & sales, R&D, production, finance and accounting. Participants are given control of a simulated business and must manage its operations through several decision cycles. Repeatedly, participants must analyze the situation, play a business strategy to improve it and then execute that strategy out into the future. Participants face great uncertain from the outside environment and from their own decisions. Incrementally, they learn to skillfully adjust their strategy as they discover the nature of their real-life decisions, including the available options, linkages to other parts of the business, conflicts, tradeoffs and potential outcomes.

Here is a list of what Marketplace players do:

• Analyze market research data;
• Design brands to appeal to different segments;
• Devise advertising campaigns, sales force incentives, and price option; • Allocate scarce funds to R&D, manufacturing, quality, advertising, and distribution; • Select and prioritize R&D projects, leading to new product features; • Negotiate strategic partnerships with competitors for new technology; • Plan and roll out a marketing campaign;

• Initiate and defend lawsuits over false advertising;
• Schedule production and manage plant capacity;
• Manage cash;
• Negotiate equity and debt financing for new business development; • Compete head-to-head with other business teams;
• Adjust strategy and tactics in response to financial performance, competitive tactics, and customer needs.

The specific Objective of the simulation is to develop participants’ management skills by giving them an integrated perspective of the entire business operation. In terms of specifics, the simulation can:

• Develop strategic planning and execution sills within a rapidly changing environment. • Crystallize the linkages between business decisions and financial performance. • Instill a bottom line focus and the simulations need to deliver customer value. • Internalize how important it is use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics. • Develop teamwork across functions and locations, opening up new communication links. • Facilitate learning of important business concept, principles and ways of thinking. • Build confidence through knowledge and experience.

• Promote better decision making by helping individuals see how their decisions can affect the performance of others & organization as a whole.

Who Are Using Marketplace Simulation

Global Clients:
ABB Components Division
Aegon USA/Life Investors
Allied Signal Automotive
American Home Products
Anesthesia Assn. of Knoxville
Aurora Holdings Corp.
Bandag, Inc.
Bell Atlantic
Brammer Manufacturing...
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