Proposal for assessing the UK's water supply and market for in-home water recycling units
MARKETING RESEARCH PROPOSAL- TANGENT COMPANY LLC
ASSESSMENT OF THE UK MARKET FOR RESIDENTIAL WATER RECYCLING
AUTHORS:
CLIENT: Tangent Company LLC
DATE OF SUBMISSION: 31 MARCH 2014
CONTENTS
INTRODUCTION 3
BACKGROUND INFORMATION 3
PROBLEM STATEMENT 4
OVERVIEW 4
RESEARCH OBJECTIVES 5
OVERALL OBJECTIVE 5
SPECIFIC AIMS 5
PROJECT SCOPE 6
SPECIFIC QUESTIONS TO BE ANSWERED BY RESEARCH 7
RESEARCH METHODS 9
OVERVIEW 9
PRIMARY RESEARCH METHODOLOGY 9
Sources of Data 9
Collection and Assessment of Data 10
Format for Final Results 10
Specific Questions 11
SECONDARY RESEARCH METHODOLOGY 11
Sources of Data 11
Specific Questions 12
STRENGTHS AND LIMITATIONS OF THE STUDY 14
Strengths 14
Limitations 14
TIMELINE 15
REFERENCES 16
APPENDICES 17
APPENDIX 1: ONLINE QUESTIONNAIRE 17
APPENDIX 2: IN-DEPTH INTERVIEW 20
INTRODUCTION
Background Information
Tangent Company is developing technology to recycle water in homes by developing equipment that will remove everything put into the household water rendering it as clean, safe, and usable as it originally was so it can be used again as many times as needed. The company’s vision is to transform the way the world thinks about water by changing how we treat it, use it and manage it. We are focused on inventing tomorrow’s purifying technologies today (Tangentcompany.com).
Climate change, socio-demographic change, and changing patterns of ordinary consumption are creating new and unpredictable challenges for the UK water sector (Browne). By getting a better understanding on water usage trends such as droughts or flooding, water quality, people’s perceptions, attitudes toward recycling and current issues faced. Tangent will be able to determine whether or not to enter the UK market. Once Tangent is ready to introduce their product to the United States market, they are looking to expand outside the country to see if their product will be a
ASSESSMENT OF THE UK MARKET FOR RESIDENTIAL WATER RECYCLING
AUTHORS:
CLIENT: Tangent Company LLC
DATE OF SUBMISSION: 31 MARCH 2014
CONTENTS
INTRODUCTION 3
BACKGROUND INFORMATION 3
PROBLEM STATEMENT 4
OVERVIEW 4
RESEARCH OBJECTIVES 5
OVERALL OBJECTIVE 5
SPECIFIC AIMS 5
PROJECT SCOPE 6
SPECIFIC QUESTIONS TO BE ANSWERED BY RESEARCH 7
RESEARCH METHODS 9
OVERVIEW 9
PRIMARY RESEARCH METHODOLOGY 9
Sources of Data 9
Collection and Assessment of Data 10
Format for Final Results 10
Specific Questions 11
SECONDARY RESEARCH METHODOLOGY 11
Sources of Data 11
Specific Questions 12
STRENGTHS AND LIMITATIONS OF THE STUDY 14
Strengths 14
Limitations 14
TIMELINE 15
REFERENCES 16
APPENDICES 17
APPENDIX 1: ONLINE QUESTIONNAIRE 17
APPENDIX 2: IN-DEPTH INTERVIEW 20
INTRODUCTION
Background Information
Tangent Company is developing technology to recycle water in homes by developing equipment that will remove everything put into the household water rendering it as clean, safe, and usable as it originally was so it can be used again as many times as needed. The company’s vision is to transform the way the world thinks about water by changing how we treat it, use it and manage it. We are focused on inventing tomorrow’s purifying technologies today (Tangentcompany.com).
Climate change, socio-demographic change, and changing patterns of ordinary consumption are creating new and unpredictable challenges for the UK water sector (Browne). By getting a better understanding on water usage trends such as droughts or flooding, water quality, people’s perceptions, attitudes toward recycling and current issues faced. Tangent will be able to determine whether or not to enter the UK market. Once Tangent is ready to introduce their product to the United States market, they are looking to expand outside the country to see if their product will be a
References: Bolton, Jim. Tangent Company. N.p., 2014. Web. Feb. 2014. Environment Agency. "Being Green." Environment Agency. Environment Agency 2013, 28 Mar. 2014. Web. Mar. 2014. . Ofwat. "Rules of Procedure for the Water Services Regulation Authority." Water Today, Water Tomorrow. Crown Copyright, 31 Mar. 2014. Web. Mar. 2014. "Water and Sewerage Bills for 2014/15." : Working on Behalf of the Water Industry towards a Sustainable Future -. Water UK, 2013. Web. Mar. 2014.