Preview

Promotional Marketing- Malaysia Fo Guang Shan

Powerful Essays
Open Document
Open Document
5677 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Promotional Marketing- Malaysia Fo Guang Shan
BMR 2044 Promotional Marketing (Assignment 2)FoGuang Shan Malaysia

TRIMESTER 1, 2013/2014 SESSION

BMR2044 Promotional Marketing Assignment 2

Lecturer’s Name: Mr. Lai Kim Piew (BM202)
Group Members: NAME You Pei Yin LohXin Yi Goh Cheng Khai Loh Kai Xin Tan Chit Ching Student I/D 1102701361 1102700998 1121117720 1111112381 1091100720

Page | 1

BMR 2044 Promotional Marketing (Assignment 2)FoGuang Shan Malaysia

Table Content

Titles
(i)Executive Summary (ii)Background of FoGuang Shan Malaysia (iii)Current Marketing Situation (iv)Objective of Promotional Plan (v)Marketing Strategy (vi)Promotional Strategy (vii)Budgeting (viii)Action Plan (ix)Conclusion (x)List of Reference (xi)Plagiarism Report(Print Screen) (xii)Print Advertisement Design

Page Number
3 4-5 6-7 8 9-10 11-18 19 20-22 23 24 25 26

Page | 2

BMR 2044 Promotional Marketing (Assignment 2)FoGuang Shan Malaysia

(i) Executive Summary FoGuang Shan Malaysia, is one of the many branches of FoGuang Shan throughout the world. The founder of FoGuang Shan is an international Buddhist Order who is Ben Master Hsing Yun. This non-profit organization has establish their organization in 1967.FoGuang Shan in Chinese means “the Mountain of Buddha’s Light”. The headquarter of FoGuang Shan is located at Kaoshiung, Taiwan. It operates 62 branch temples in Taiwan, and 98 throughout the rest of the world.

In this assignment, we have included current marketing situation of FoGuang Shan as well as the SWOT analysis which refers to the strength, weakness, opportunity, and threat of FoGuang Shan. In addition, we will also cover the objectives of promotional plan where we will stated briefly about the strategy that we use to accomplish our objectives. Moreover, we have included the market strategy that should be used by FoGuang Shan.

Last but not least, we would like to propose FoGuang Shan a promotional strategy or plan to promote FoGuang Shan to the society. We have to comeaross about the

You May Also Find These Documents Helpful

  • Good Essays

    In today business, by just having a good varieties of product is not sufficient to accomplished great result. There is no use by having a very good product when no one knows about them. This is when promotion comes in, to describe any activity by a business for informing, influencing and persuading customers. In a nutshell, promotion is all about companies communicating with customer. In total there are four key elements in the promotional mix which is advertising, personnel selling, sales promotion and public relations tools. No matter how good a strategy or a plan is perform; advantage and disadvantage are surely to exist. The main purpose of conducting this literature review is to precisely identify the advantages and disadvantages of the four elements.…

    • 976 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marketing Chapter 2

    • 1549 Words
    • 6 Pages

    (b) House of Hunan, Fairlawn, has quality Chinese, Thai, vegetarian, & sushi choices. Ambiance is reminiscent of old Chinatown and it is often full of patrons. Great chicken dishes, good dumplings, and very good quality beef. Service is good, food is fresh and satisfying, and the price is fair value.…

    • 1549 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing and Question

    • 1088 Words
    • 5 Pages

    variables that occur in each stage. Provide an example of a product or service that…

    • 1088 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Icas Class Notes

    • 4869 Words
    • 20 Pages

    Section 1 2 3 4 Introduction and Assessment Outcomes and Criteria Internal Controls and Fraud Finding weaknesses and making recommendations Report Plan Deadlines Report Guide Business English Other requirements…

    • 4869 Words
    • 20 Pages
    Powerful Essays
  • Better Essays

    How does one decide what needs to go in a marketing plan? Where does one start? One has to know what makes up marketing. There is marketing tactics and marketing strategy. Strategy is where a firm tries to find ways to motivate, communicate with, and sell to a target market and tactics is the actual ways the strategy is executed. Therefore, the best place to start when setting up a marketing plan is the tactical approach.…

    • 896 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Marketing Planning

    • 4043 Words
    • 17 Pages

    |Why is it so important for marketing managers, when engaged in marketing | | |…

    • 4043 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Osmosis

    • 10166 Words
    • 41 Pages

    Experiment Components Experiment Requirements Background Information Experiment Procedures Experiment Overview PART A. Diffusion and Dialysis PART B. Osmosis PART C. Water Potential PART D. Onion Cell Plasmolysis Study Questions Instructor 's Guidelines Notes to the Instructor Pre-Lab Preparations Experiment Results and Analysis Study Questions and Answers Material Safety Data Sheets…

    • 10166 Words
    • 41 Pages
    Powerful Essays
  • Best Essays

    This section of Teach China’s Marketing Plan will focus in on key factors related to branding, pricing, and distribution: creation and development of the domestic and global product branding strategy; determination of optimum pricing strategy; looking at how the pricing strategy supports Teach China’s branding strategy, preparation of a distribution channel analysis, justification of opting for a push or pull strategy; an overall look at how the distribution strategy fits the product/service target market.…

    • 1700 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    With the development of Chinese economy, sports industry has become one of the new industries in china, which has large market size and high growth rate (Qinqin, n.d.). In Chinese sports area, Li Ning brand, built by famous gymnast Li Ning (Enright, 2012), is the market leader and owns about 8000 hypostatic shops domestically (Zhang,2011). Similar to some international famous brands like Nike and Adidas, Li Ning intends to enhance influence by exploring international market (Sauer, 2012). For this reason, the essay will compare and contrast the marketing strategies of Li Ning domestically and internationally. A close look at the sources available, it seems that the topic could be analyzed from the internal aspect such as sales methods, promotion and the external aspect such as consumption concept and competition. The essay will compare and analyze Li Ning’s marketing strategies by the internal and external aspects’ factors.…

    • 1480 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    In this paper I will present my research results regarding Singapore, as well as draw the picture of its marketing environment. I will include the information about the location, climate, population, religion and culture, official spoken languages, state of economy and level of technologies, political and legal systems, level of competition and potential for economic growth. In the conclusion I will highlight advantages and disadvantages of the Singapore marketing environment.…

    • 1812 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Account

    • 673 Words
    • 3 Pages

    ASIAPRIMA RESOURCES SDN BHD was incorporated in 1994 to trade in wood and timber related products for the local as well as overseas market. ASIAPRIMA’S trading history harks back to 1966, when their founder first began trading in commodities and subsequently in the distribution of food staff such as rice and sundry goods. Presently, the second generation proudly continues this tradition of growth and diversification with businesses in wood and timber related products such as fancy laminated plywood, wall panels, polyester flush doors, local logs, MDF, HDF and sawn timber from natural and plantation forest as well as imported sawn timber. In this organization contain of five departments, there are Human resources department, Finance/ Accounting department, Marketing department, Administration department and SPC department. I choose Marketing Department that known as “APR Marketing System” to identify the uses of it and the functions for the daily marketing sales.…

    • 673 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    This is a basic concept development course regarding Marketing. It rotates mostly around the theories and concepts of Marketing with a lot of Industry and relevant examples to signify the importance of Marketing for each and every type of business.…

    • 451 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    To start the marketing plan, its current primary markets, wholesale flower shops, retail flowers shops, institutions, provincial flower shops, and those for flowering pot plants, as well as its secondary market, event planners, will be expanded through the different opportunities found for the brand. These opportunities are to get in the online marketing industry for people who may place a customized order online and have it arranged by King Louis, and to take part in exclusive tie-ups not just with event companies/planners but also in hospitals, hotels, and funeral chapels. With these, the company will be able to increase their sales and profit as well as its brand loyalty from consumers integrated with an increased awareness of the brand. Though there may be weaknesses and threats to the brand, these can be managed once the strengths such as Baguio’s cool weather producing beautifully bloomed flowers, large flower farms in places strategically located, and the company’s imported flowers are penetrated into the market. The company’s current marketing strategies such as to make the best use of and meet the market demand for each product though keeping close attention to market trends and absorptive capacity for each as well as tailoring the production volume to its estimated demand, word of mouth, and publicity through media will be kept for the new marketing plan and will be added by subtle advertising, PR, and sales promotions and campaigns.…

    • 4517 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    The budget for this campaign will be SGD$100,000. The main media for the campaign will be outdoor media marketing, MRT advertisements, PR advertisements and newspaper advertisements. It is believed that with these promotions we can achieve the objectives we want to meet. We will closely monitor the marketing environments and all other factors that will affect the successfulness of this promotional plan. This report will be a fully detailed promotional plan, equipped with budget planning, promotional schedule and previews of the campaigns we are planning. This report aims to send one unified message to promote Deal.com.sg’s culture.…

    • 4537 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    This report examines the overall branding and positioning efforts of Marina Bay Financial Centre (MBFC). An approach from a macro to micro view, starting from the government, private developers to employers and office workers was employed.…

    • 7137 Words
    • 29 Pages
    Powerful Essays