Week 8 e-Activity
Use the Internet or the Strayer Library to research a recent situation that has caused a business, not-for-profit organization, or government agency to suffer from bad publicity. Be prepared to discuss. "Promotion and Pricing Strategies" Please respond to the following: From the e-Activity, evaluate the situation of the organization you researched. Create a program outlining steps the organization might take to build better public relations.
Ensure their search engines are being far to the consumer’s wants and needs.
Rewrite its policy and procedures for marketing to support the consumers not just the brands they have a market share in.
Employ outside audit agency to ensure coding is not limiting, collecting, or distributing user information even if it is for marketing.
Take fault where fault should be taken, after all how can you say you don’t put other websites before others yet have a marketing team where you can buy key words that help move you up in your rankings. Source: http://www.computerworld.com/s/article/9230149/Bad_press_may_affect_Google_more_than_FTC_s_22.5M_fine http://www.reuters.com/article/2012/10/12/us-google-ftc-antitrust-idUSBRE89B16G20121012 http://www.computerworld.com/s/article/9234096/Google_CEO_Page_said_to_meet_with_FTC http://www.nytimes.com/2012/10/13/technology/ftc-staff-prepares-antitrust-case-against-google-over-search.html?pagewanted=all
From Case Study 13.3, analyze the airline’s marketing strategy; its use of social media and free publicity. Speculate whether or not this strategy will allow the airline to reach its target market. Provide a rationale with your response. Pet travel is becoming part of the norm for travelers. Interesting is that hotel have started to adapt a more pet friend attitude to pets yet it took the airline industry a little longer to recognize this new segmented market. As a pet lover my dog goes with me on vacation so often I find it a challenge to find a flight to get...
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