Projects: Life Insurance

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PROJECT FINAL REPORT

ON

Agency business model of insurance companies “competitive strategies”

BY
SUBODH GUPTA
(07BS4336)

SBI Life Insurance Company Limited

Summer Internship Project
(Batch of 2009)

PROJECT TITLE

Agency business model of insurance companies “competitive strategies”

A report submitted in partial fulfillment of the requirements of MBA program

COMPANY GUIDE FACULTY GUIDE
Mr. Suresh Kumar V. Prof. T.N.Ramakumar
DSM, Calicut branch ICFAI Business School
KOCHI

SUBMITTED BY

SUBODH GUPTA
(07BS4336)

Certificate

This is to certify that the project report entitled “Agency business model of insurance companies competitive strategies” at SBI Life Insurance Company Limited is a bonafide record of work done by Subodh Gupta, and submitted in partial fulfillment of the requirements of MBA program of ICFAI Business School, Kochi.

Prof. T. N. Ramakumar
Faculty Guide
IBS kochi

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Subodh Gupta, doing MBA at ICFAI Business School, Kochi has done a project entitled “Agency business model of insurance companies competitive strategies” at SBI Life Insurance company Limited, Calicut Branch from February 22, 2008 to May 24, 2008. From SBI Life Insurance Company LTD.

Mr. Suresh Kumar V.
Divisional Sales Manager
Calicut Branch
Declaration

I hereby declare that this report on “Agency business model of insurance companies competitive strategies” has been written and prepared by me during the academic year 2008-2009.This project was done under the able guidance and supervision of Prof. T.N. Ramakumar, Faculty, ICFAI Business School and Mr. Suresh Kumar V., DSM, SBI Life Insurance Company Ltd., Calicut in partial fulfillment of the requirement for the Master Of Business Administration Degree course of the ICFAI Business School.

I also declare that this project is the result of my own effort and has not been submitted to any other institution for the award of any Degree or Diploma.

Place: Kochi
Subodh Gupta
07bs4336
Acknowledgements

If words are considered to be signs of gratitude then let these words convey the very same My sincere gratitude to SBI Life for providing me with an opportunity to work with SBI Life and giving necessary directions on doing this project to the best of my abilities. I am highly indebted to Mr. Suresh Kumar V., Divisional Sales Manager and company project guide, who has provided me with the necessary information and also for the support extended out to me in the completion of this report and his valuable suggestion and comments on bringing out this report in the best way possible. I also thank Prof. T. N. Ramakumar, ICFAI, Kochi, who has sincerely supported me with the valuable insights into the completion of this project. I am grateful to all faculty members of ICFAI, Kochi and my friends who have helped me in the successful completion of this project. I extend my hearfelt thanks to Mr. Sukumaran, territory manger, Mr. Sunil K. Menon, unit manager, and Mr. Vinod P., unit manager, to help me during this project.

|Contents | |Sr. No. |Subjects Covered |Pages | |1. |Project Proposed |9 - 11 | |1.1 |Objective of the project | | |1.2 |Methodology | | |1.3 |Sampling |...
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