Research Methods for Strategic Managers 
RESEARCH METHODS FOR STRATEGIC MANAGERS
Table of Contents INTRODUCTION 4 LEARNING OUTCOME NO 1: UNDERSTAND HOW TO SELECT A RESEARCH QUESTION 4 1.1. SELECTING A RESEARCH QUESTION 5 1.2. RESEARCH QUESTION 6 1.3. FACTORS THAT CONTRIBUTE TO THE PROCESS OF SUCCESSFUL RESEARCH QUESTION SELECTION 6 1.4. JUSTIFICATION FOR THE CHOICE OF RESEARCH QUESTION 7 LEARNING OUTCOME NO 2: BE ABLE TO CONDUCT A LITERATURE REVIEW 7 2.1. CONDUCTING RESEARCH TO FIND LITERATURE RELEVANT TO THE RESEARCH QUESTION 8 2.2. UNDERTAKING A CRITICAL REVIEW OF THE KEY LITERATURE 9 LEARNING OUTCOME NO 3: UNDERSTAND TECHNIQUES USED TO INTERPRET DATA IN A RESEARCH PROPOSAL 10 2.2. EVALUATE TECHNIQUES FOR USE WITH QUALITATIVE DATA IN A RESEARCH PROPOSAL 11 2.2.1. TITLE 12 2.2.2. ABSTRACT 13 2.2.3. INTRODUCTION 13 2.2.4. LITERATURE REVIEW 13 2.2.5. METHODOLOGY 13 2.2.6. RESULTS 13 2.2.7. DISCUSSION 13 LEARNING OUTCOME NO 4: BE ABLE TO CHOOSE THE APPROPRIATE METHODOLOGY TO RESEARCH THE QUESTION 14 4.1. EVALUATE APPROPRIATE RESEARCH METHODOLOGIES IN TERMS OF THE RESEARCH QUESTION 14 4.1.1. QUANTITATIVE METHODS 14 4.1.2. QUALITATIVE METHODS 15 4.2. CHOOSE AN APPROPRIATE METHODOLOGY IN TERMS OF THE RESEARCH QUESTION 15 4.3. JUSTIFY THE METHODOLOGY SELECTED IN TERMS OF THE RESEARCH QUESTION 16 LEARNING OUTCOME NO 5: BE ABLE TO PRESENT THE FINDINGS OF A RESEARCH PROPOSAL 16 REFERENCES 17
INTRODUCTION
Research is important aspect of business as it allows the mangers to understand different situations and cases in depth and by evaluating the information, they could come up with ideas and solutions that are in accordance to the requirements and also the previous experiences and studies reported. This study would present with different steps for conducting a research and the techniques and tools used to complete these steps. Beginning with the first step of developing a research question the study would go through every step of research
Table of Contents INTRODUCTION 4 LEARNING OUTCOME NO 1: UNDERSTAND HOW TO SELECT A RESEARCH QUESTION 4 1.1. SELECTING A RESEARCH QUESTION 5 1.2. RESEARCH QUESTION 6 1.3. FACTORS THAT CONTRIBUTE TO THE PROCESS OF SUCCESSFUL RESEARCH QUESTION SELECTION 6 1.4. JUSTIFICATION FOR THE CHOICE OF RESEARCH QUESTION 7 LEARNING OUTCOME NO 2: BE ABLE TO CONDUCT A LITERATURE REVIEW 7 2.1. CONDUCTING RESEARCH TO FIND LITERATURE RELEVANT TO THE RESEARCH QUESTION 8 2.2. UNDERTAKING A CRITICAL REVIEW OF THE KEY LITERATURE 9 LEARNING OUTCOME NO 3: UNDERSTAND TECHNIQUES USED TO INTERPRET DATA IN A RESEARCH PROPOSAL 10 2.2. EVALUATE TECHNIQUES FOR USE WITH QUALITATIVE DATA IN A RESEARCH PROPOSAL 11 2.2.1. TITLE 12 2.2.2. ABSTRACT 13 2.2.3. INTRODUCTION 13 2.2.4. LITERATURE REVIEW 13 2.2.5. METHODOLOGY 13 2.2.6. RESULTS 13 2.2.7. DISCUSSION 13 LEARNING OUTCOME NO 4: BE ABLE TO CHOOSE THE APPROPRIATE METHODOLOGY TO RESEARCH THE QUESTION 14 4.1. EVALUATE APPROPRIATE RESEARCH METHODOLOGIES IN TERMS OF THE RESEARCH QUESTION 14 4.1.1. QUANTITATIVE METHODS 14 4.1.2. QUALITATIVE METHODS 15 4.2. CHOOSE AN APPROPRIATE METHODOLOGY IN TERMS OF THE RESEARCH QUESTION 15 4.3. JUSTIFY THE METHODOLOGY SELECTED IN TERMS OF THE RESEARCH QUESTION 16 LEARNING OUTCOME NO 5: BE ABLE TO PRESENT THE FINDINGS OF A RESEARCH PROPOSAL 16 REFERENCES 17
INTRODUCTION
Research is important aspect of business as it allows the mangers to understand different situations and cases in depth and by evaluating the information, they could come up with ideas and solutions that are in accordance to the requirements and also the previous experiences and studies reported. This study would present with different steps for conducting a research and the techniques and tools used to complete these steps. Beginning with the first step of developing a research question the study would go through every step of research
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