COMPANY ANALYSIS OF VODAFONE
Submitted in Partial Fulfillment for the Award of the
Degree of Bachelor in Business Administration 2011-2013
Under the Guidance of: Submitted By: Mr.Gaurav Aggarwal Shrey Goel Faculty of Management BBA(GEN) SEC-B,
3rd sem, 2nd shift
Maharaja Agrasen Institute of Management Studies
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
I hereby declare that the project report entitled topic,” Company Analysis of Vodafone” is based on my original study and has not been submitted earlier for any degree or diploma of any Institution/University.
The work of the author’(s) wherever used, has been acknowledged at appropriate place.
This is to certify that the project titled “Company analysis of Vodafone.” is an academic work done by “SHREY GOEL” submitted in the partial fulfillment of the requirement for the award of the degree of Bachelor Of Business Administration from of, under my guidance & direction. To the best of my knowledge and belief the data & information presented by him in the project has not been submitted earlier.
Name of the Faculty Guide
It is arduous to pen down the extent of my feelings, yet through this acknowledgement, I wish to convey my deepest regards and gratitude towards those who helped me to carry out and present this work. No project sees the light of the day without the help of certain individuals. I would like to express my sincere gratitude to people who were instrumental in making this project possible. I am grateful to Mr.GauravAggarwal (Faculty of Management) for providing me an opportunity to work on this project and also for her valuable guidance and support. Lastly, I would express my grateful thanks to my friends who inspired me to put in my best efforts for the preparation of the Project Report.
Vodafone is the world’s most leading international mobile communication company. It has now operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers world wide. Vodafone has partnered with the Essar groups as principal joint venture for Indian market. Vodafone Essar in India is a subsidiary of Vodafone group plc and commenced operations in 1994 when its predecessors Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 34.1 million customers.In this project we will discus about Vodafone Company in details, its formulation, and history. We will come to know about the company’s vision and mission from here. We will try to discuss the steps taken by the company to reach such a height i.e. what made it so different from other cellular operators so that it reached at such a big height. Telecom industry is such a competitive market and for sustaining in the market one has to give some extra benefits to retain its customers and attract new customers, in other words I mean the company should provide some differentiation. In this wide industry Vodafone has to suffer a huge problem from...