SET UP OF PACKAGED DRINKING WATER/MINERAL WATER MANUFACTURING PLANT IN NIAMEY, NIGER
Water is life and it is the major component of human body, however there is always acute shortage of pure, hygienic and safe drinking water in major parts of the world. Packaged Drinking Water and Mineral water is the water which is bottled after treating potable water through various scientific process which makes the water free of harmful bacteria, viruses etc. and make is fit for human consumption. MARKET POTENTIAL
With the increasing awareness and consciousness for health and hygiene, and also due to the increasing standard of living there is a great demand of safe and hygienically processed and packed drinking water. Therefore in purview of this there is a good market of Packaged Drinking Water or Mineral Water Bottles in Niamey which is the most populated city and the economic capital of a West African country, Niger and also in the other potentially developing district and towns of Niger. At present there are around 6-7 brands of Bottled Mineral Water viz.Telwa, Rharous, Jirma, Lafi, Evian, Perrier and some other occasionally imported brands, out of these only Telwa has the manufacturing facilities close to Niamey, the plant for which is located at Koure, around 65 kms from Niamey and Rharhous is the second brand whose manufacturing facility is located at Agadez, around 1000 km from Niamey, all other brands are imported and are 30-100% more costly then local brands and have very niche market. There is a good profit margin and negligible competition in the market and the 2 local brands i.e. Telwa and Rharhous are not able to cater the increase market demand, because of the following reasons :- 1. In case of Telwa whose manufacturing plant is located at Koure, around 65 kms. from Niamey there is no power supply and the plant runs on Genset, so there is frequent breakdown and limitations in continous running of plant, also there is issues related to procurement of Raw Material, as most of the raw materials are imported from Gulf and there is no seriousness in running of business by the top management, as they don’t face competition, because of these major issues there is frequent breakdown in production and supplies, even though this brand is most popular and well established in the market among the local brands. 2. In case of Rharhous, the manufacturing facility is located around 1000 kms. from Niamey, so the company is always facing the logistics and costing issues, also the quality and taste of water is not readily accepted by the consumers, as the water taste very hard and tasteless. However they take the advantage of the short supply of the other brands. Therefore this is the right time for venturing into and establishing a new Plant for manufacturing of a Bottled Water manufacturing unit in this region and getting the advantage of demanding market and thus getting encashment of efforts. The targeted customers are Hotels, Restaurants, Super markets, Business offices, Government Offices, Embassies, NGOs, Residential buildings, Hospitals, Pharmacies, General stores etc. LOCATION OF LAND FOR PROPOSED PROJECT
1. The plant should be strategically located within the outskirts of Niamey as near as possible from the city, which is the major market, also with the strategic location we can cover the market upto the diameter of 1000 kms. by utilizing the empty trucks which are going out of Niamey to the the nearby countries, this way we will be able to cover wide areas with maximum population coverage. 2. There should be water table passing below the land selected for project, so that when bore well is dug, plenty of water is available, also the quality of water should be of good quality free of chemical contaminants & pathogenic micro-organisms and should be soft water, if the TDS of water is below 100 ppm and taste is soft, its favourable for further treatment and reduce...
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