====================================================== ==== SNO PARTICULARS PAGE NO
====================================================== ==== Declaration Company Letter College Letter Acknowledgement List of Tables List of Graphs Chapter-1 INTRODUCTION 1.1 Industry Profile
i ii iii iv v vi
1 3 13
1.2 Company Profile 1.3 Introduction to the Topic
2.1 Statement of Problem 2.2 Need for the Study 2.3 Objectives of Study 2.4 Hypothesis 2.5 Source of Data 2.6 Scope of the Study 19 19 19 19 19 19
2.7 Questionnaire Design 2.8 Sampling 2.9 Statistical Tools 2.10 Limitations of the Study
20 20 20 20
DATA ANALSYIS AND INTERPRETATION
Tables and Graphs 21
FINDINGS AND SUGGESTIONS
4.1 Findings 4.2 Suggestions 49 51 52 54
ANNEXURE BIBLIOGRAPHY DECLARATION
I, O. MADANA MOHAN REDDY studying MBA, at Priyadarshini PG Centre hereby declare that project report entitled “A STUDY ON CUSTOMER SATISFACTION” is submitted in partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION to Sri Venkateswara University, Tirupati is of my original work and it has not been submitted for the award of any degree / diploma / fellowship / or other similar title or earlier to anywhere.
(O. MADANA MOHAN REDDY)
CERTIFICATE This is to certify that project entitled “A Study on Customer Satisfaction” has been successfully carried out by A. MAHESH, who is a bonafied student of the college for the academic year 2009 – 2011 and submitted in the partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION, to Sri Venkateswara University, Tirupati.
K. MOHAN SINGH, M.Com, M. Phil., M.B.A., Y. REDDY,MBA.,
Head of the Department Project Guide Department of Business Administration
Sri. P. Subbarami Reddy Principal
The Presentation of this project has been given me the opportunity to express my profound gratitude all those who have made it possible for me to thank the Anantha PVC Pipes Pvt. Ltd, Anantapur, for giving me this opportunity to under go a project study programme in their esteemed organization.
I am especially thankful to MR. A. RAMA KRISHNA, Marketing Manager for his kind co-operation and valuable guidance in accomplishing the study and also the staff of Anantha PVC Pipes Pvt. Ltd, Anantapur.
I thank my Head of the Department MR. K. MOHAN SINGH who helped me directly and indirectly for successful completion of this project.
I would also thank MR. Y. KRISHNA KISHORE REDDY, faculty as well as my internal guide and all the faculty members of the MBA department of “Priyadarshini PG Centre” for their encouragement.
I wish to express my sincere thanks to MR. P. S. REDDY, Director of Priyadarshini PG Centre, Nellore for giving his opportunity to carry out this project work.
(O. MADANA MOHNA REDDY)
LIST OF TABLES
S.NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 PARTICULARS Brand aware mostly preferred by consumers company products do proper to use Expect from pipes company Aware of Monarch pipes company Know about the brand Monarch Pipes Monarch is the best company in A.P. Inspired to buy the Monarch pipes by. Regular customer to Monarch Company or dealers Interested to buy the pipes from. Monarch Company mainly concentrates on agricultural sector. The customers of the Monarch company. The customer of the Monarch Company since. Share information with friends and relatives Company concentrates on rural market more then urban market Company provides better services than other company. Monarch company has highest market share in south India. Monarch pipe uses chemicals in it problem which will effect drinking water using the pipe for the purpose of The supply centre with in 5 Km. Good word of mouth is more important for company. 40 41 42 43 PAGE.NO 21-22 24 25 26 27 28 29...