Project Report on Comparision of Pureit with It’s Compititors & Reserch at Hindustan Unilever Ltd

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PROJECT REPORT
ON
COMPARISION OF PUREIT WITH IT’S COMPITITORS & RESERCH
AT
HINDUSTAN UNILEVER LTD. (HUL)”

Under the guidance of:
MR. RUPESH , T.S.O
HINDUSTAN UNILEVER LIMITED

Submitted by:
NARESH KUMAR NAGAR
2nd Semester
INDORE MANAGEMENT INSTITUTE

SUBMITTED BY : UNDER THE GUIDENCE OF NARESH KUMAR NAGAR RUPESH SIR (T.S.O) IMI
2009-11

IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF
POST GRADUATE DIPLOMA IN MANAGEMENT
(MARKETING and HR)

COMPARISION OF PUREIT WITH
IT’S COMPITITORS

Project Report submitted to Vinayaka Missions University in Partial Fulfillment for the award of Master of Business Administration in
By

NARESH KUAR NAGAR

(Reg. No)_____________

Under the Guidance of
Mr. RUPESH GUPTA

VINAYAKA MISSIONS UNIVERSITY
SALEM, TAMILNADU,
INDIA.
JUNE 2010

DECLERATION:

I, NARESH KUMAR NAGAR, a student of IMI (2009-11) studying at INDORE MANAGEMENT INSTITUTE ,INDORE , solemnly declare that the project work titled- ‘A Study on Effectiveness of Kiosk-based sales channel & competitive analysis of “Pure it” (HUL)’ was carried out by me at Hindustan Unilever Limited; Hyderabad, in partial fulfillment of the programme.

This programme was undertaken as a part of academic curriculum according to the University rules and norms and by no commercial interest and motives.

Place:
Date

NARESH KUMAR NAGAR
IMI
2009-11

Certificate

This is to certify that the Poject entitled ________________ is a bonafide record of independent research work done by_____________ ( Reg. No.: ___________ ) under my supervision during _________________ , submitted to the Vinayaka Mission University in partial fulfillment for the award of the Degree of MASTER OF BUSINESS ADMINISTRAtion IN ___________ and that the Project has not previously formed the basis for the award of any other degree, Diploma, Associateship, Fellowship or other title.

Signature of the supervisor

(With Seal)

DECLARAATION

ACKNOWLEDGEMENT

It is my privilege to thank all of them who have supported me in carrying out this project successfully. Firstly I would like to express my sincere thanks to two separate concerns my college and HUL, the former for arranging and guiding me to start the project and the latter for extending their noble help for its formation and completion.

I express my sincere gratitude to Mr. RUPESH a, TERRITORY SALES MANAGER , HUL for extending guidance and direction in preparing this project, without whose cooperation the project would not have been complete.

I would also thank all the staff of Marketing Department, HUL, who have spared their valuable time and extended their kind cooperation for data collection and preparation of this project.

NARESH KUMAR NAGAR
2nd Semester MBA,
INDORE MANAGEMENT INSTITUTE
INDORE.

CONTENTS

Chapters Page No.

Introduction……………………………………………………………………..… (1- 10)

History of hul……………………………………………………………………...(11-12)

Purit introduction …………………………………………………………………(13-15)

Purification technique………………………………………………………..…….( 17-21)

Market Research…………………………………………………………………. ..(21-22)

Objectives…………………………………………………………………………. (23)

Methodology………………………………………………………………………. (24)...
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