PROJECT REPORT ON
I owe a great many thanks to a great many people who helped and supported me during the writing of this project report.
My deepest thanks to Lecturer, Mrs.Nidhi sharma the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to the Director Mr. R.K.Sharma, of Prestige institute of management and research, for extending his support. My deep sense of gratitude to Pankaj gautam, Manager,
BISLERI Pvt. Ltd. Lebad support and guidance. Thanks and appreciation to the helpful people at BISLERI Pvt. Ltd., for their support. I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.
TABLE OF CONTENTS
|Sr.No |Particulars |Page No | |1. |Introduction | | |2. |Origin | | |3. |Water, Elixir of life | | |4. |Current Market Scenario of Bisleri | | |5. |Products | | |6. |Technology | | |7. |Production Process | | |8. |Safety | | |9. |Packaging | | |10. |S.W.O.T Analysis | | |11. |Bisleri Today | | |12. |Conclusion | |
Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass bottles in two varieties - bubbly & still in 1965 by Bisleri Ltd., a company of Italian origin. This company was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India.
Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers.
Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Presently we have 8 plants & 11 franchisees all over India. We have our presence covering the entire span of India. In our future ventures we look to put up four more plants in 06-07. We command a 60% market share of the organized market. Overwhelming popularity of 'Bisleri' & the fact that we pioneered bottled water in India, has made us synonymous to Mineral water & a household name....